Page 45 - Consumers and Mobile Financial Services 2014

March 2014 37

a. In the last 6 months

b. 6 to 12 months ago
c. 1 to 2 years ago
d. More than 2 years ago
e. I don’t remember

[SP]

[IF MOBILEPAY= “Yes”; shown on the same screen as Q35]

36. What was the main reason why you started using mobile payments when
you did?
a. I got a smartphone
b. The ability to make mobile payments became available

c. I became comfortable with the security of mobile payments
d. I liked the convenience of mobile payments
e. A store I visit started offering the service
f. To take advantage of loyalty or rewards points and discounts
g. Other (please specify):[TXT]_____________

Non-Mobile Banking Users

[IF MOBILEBANK=“NO” and Q22 = A]

[GRID; SP ACROSS]

[SHOW THIS TEXT INSTEAD OF DEFAULT INSTRUCTIONS: Please
answer yes or no to each option]

PROGRAMMING NOTE: CODE “Yes” AS 1, “No” AS 0, AND REFUSED
AS -1.

37. Please tell us if each of the reasons below are why you do not use mobile
banking.

1 0
Yes No
a. I’m concerned about the security of mobile banking
b. My banking needs are being met without mobile banking
c. I don’t see any reason to use mobile banking
d. The mobile phone screen is too small
e. I don’t have a smartphone
f. My bank charges a fee for using mobile banking
g. I don’t do the banking in my household
h. I don’t trust the technology
i. I don’t have a bank account
j. It’s too difficult to use mobile banking

[SP]