Page 50 - Consumers and Mobile Financial Services 2014
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42 Consumers and Mobile Financial Services 2014




Shopping Behavior Questions

[if mobile = “yes” and q19=a]

[DISPLAY; SHOW ON SANE SCREEN AS Q49]

In this section we would like to ask you about your shopping habits.

[SP]

[IF MOBILE = “YES” AND Q19= A]

49. Have you ever used your mobile phone to comparison shop over the Internet
while at a retail store?
a. Yes
b. No

[SP]

[IF MOBILE = “YES” AND Q19 = A; shown on the same screen as Q49]

50. Have you ever used a barcode scanning app on your mobile phone while shop-
ping at a retail store to find the best price for an item?
a. Yes
b. No

[SP]

[IF MOBILE = “YES” AND Q19 = A; shown on the same screen as Q49]

51. Have you ever scanned a QR code (similar to a barcode) in a retail store, news-
paper, magazine, or billboard advertisement to obtain information about a
product on your mobile phone?

a. Yes
b. No

[SP]

[IF Q49 = A OR Q50 = A]

52. Has using your mobile phone to compare prices while you were shopping at a
retail store ever changed where you made your purchase?

a. Yes
b. No

[SP]

[IF MOBILE = “YES” AND Q19 = A]
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