Page 49 - Consumers and Mobile Financial Services 2014

March 2014 41

[IF MOBILE = “YES”]

[MP]

46. Would you or do you already like to use your mobile phone for any of the fol-
lowing purposes, assuming they were made available to you?
a. Track your finances
b. Organize, track, and store gift cards, memberships, loyalty, and reward
points
c. Compare prices when shopping
d. To receive and manage discount offers and coupons

e. To receive offers and promotions based on your location
f. None of the above [Exclusive]

[IF Q19=A]

[DISPLAY; shown on the same screen as Q47 and Q48]

For the following two questions please rate how much you agree or disagree with
the statement on a scale from strongly agree to strongly disagree.

[IF Q19=A]

[SP; shown on the same screen as Q48]

47. I am willing to allow my mobile phone to provide my location to companies I
shop with regularly so that they can offer me discounts, promotions, or ser-
vices based on where I am.
a. Strongly agree

b. Agree
c. Disagree
d. Strongly disagree

[IF Q19=A]

[SP; shown on the same screen as Q47]

48. I am willing to allow my mobile phone to provide personal information such
as my sex, age, friends, and shopping history to companies I shop with regu-
larly so that they can offer me targeted discounts, promotions, or services.
a. Strongly agree

b. Agree
c. Disagree
d. Strongly disagree