Page 14 - Mobile World Daily - Day 2
P. 14
NEWS
Telstra prepares Mobile results of the annual MMU global
for data tsunami money adoption survey of mobile financial
by avoiding active users services, as well as data from the
'unlimited' data jump 41% — online MMU deployment tracker.
GSMA report
By Ronan Shields unlimited and free data. Our customer demand, now and into “As this report demonstrates,
foundation has been volume-based the future as the data tsunami By Joseph Waring mobile financial services have an
Mobile operators must avoid charging and providing our continues," he said. "We have a important social and economic
the over-supply of customers with value through options strong focus on ongoing, strategic The number of active mobile impact on millions of people in
unlimited and free data like shared data plans - packages that network investment and innovation money users expanded 41 per emerging markets around the
plans in order to maintain the allow customers to share their to maintain – and grow - our cent last year to more than world,” said GSMA chief regulatory
network investment necessary to monthly data allowance between customer base. We are competing 100 million, according to a report by officer, Tom Phillips. “Mobile is a
cope with the upcoming "data their mobile and data devices." not only on coverage – which in a the GSMA’s Mobile Money for the key enabling tool for financial
tsunami", fuelled by growing demand country the size of Australia is a Unbanked (MMU) programme. inclusion and over the last year,
for next-generation services, such as Telstra, the biggest mobile challenge – but on the quality of we’ve seen significant growth in
connected cars and LTE broadcast, operator in Australia with over 16 service." The report found that in three- mobile financial services, not only in
according to Mike Wright (pictured), million domestic retail mobile quarters of the markets where the number of services and
Telstra, general manager, networks. customers, invested $850 million Other participants in the Thursday mobile money is available agent geographies served, but also in the
on its network infrastructure in the panel session, which will be hosted outlets outnumbered bank branches, breadth of products that are now
Speaking with Mobile World Daily last year, according to its 2014 in auditorium 5, include: Vasyl and in 25 markets there are more available to previously unbanked
ahead of a panel session scheduled annual report. Latsanych, MTS CMO; Yogesh than ten times as many mobile individuals.”
to take place on Thursday, where Malik, VimpelCom’s group CTO; and money agents as bank branches.
he will discuss the challenges of Wright said this level of Graham Wilde, BWCS’ CEO. Mobile money has been growing
transitioning from a voice-centric investment had to be maintained if Half of all new mobile money rapidly over the past few years, and
network provider to a data-led one, Telstra is to meet with customer launches took place outside of the with 255 services in 89 countries,
Wright said operators need demand, especially as consumers Sub-Saharan Africa region. In Latin mobile money is now available in
recurring data-generated revenue are increasingly asking for "value America and the Caribbean, for 61 per cent of developing markets.
streams to keep pace with add services" - such as connected example, the number of active Mobile operators have led in the
consumer demand. cars and LTE Broadcast - which accounts increased by 50 per cent. provision of 149 of these services,
require expanded network capacity. demonstrating the growing role
Wright added: "Revenue underpins The fourth annual report, entitled they are playing in the development
investment so we need to avoid "The challenge for carriers is Mobile Financial Services State of of the mobile money industry.
staying ahead of the curve to meet the Industry, provides a quantitative
assessment of the state of mobile- In Sub-Saharan Africa, the
based financial services, including birthplace of mobile money, over
money, insurance, savings and 50 per cent of all mobile operators
credit. The report draws on the have already launched a mobile
money service and by the end of
last year, 23 per cent of all mobile
connections there were linked with
a mobile money account.
Mobile phone ownership MasterCard launches
report reveals gender mobile remittance services
gap of 200M women in Zimbabwe and Nigeria
By Anne Morris By Anne Morris In Nigeria, MasterCard has
formed an agreement with
More than 1.7 billion females women in low- and middle-income security and harassment via mobile; MasterCard has teamed up eTranzact International, a pan-
in low- and middle-income countries could unlock an estimated operator or agent trust; and technical with financial service African mobile banking and
countries do not own US$170 billion market opportunity literacy and confidence issues. providers in Zimbabwe payment services company, in
mobile phones, creating a gender for the mobile industry by 2020. and Nigeria to make mobile money order to make international
gap of 200 million fewer women “Taken together, our research remittance services available to remittance services available to
than men owning mobile phones. “By addressing the gender gap in indicates that the gender gap in banking customers via the millions of consumers in Nigeria.
mobile phone ownership and use, mobile ownership and use is driven HomeSend international money
According to a new report from we will deliver substantial benefits by a complex set of socio- transfer hub. “Our partnership with
the GSMA titled Bridging the for women, the mobile industry economic and cultural barriers that MasterCard enables us to bring a
Gender Gap: Mobile Access and and the broader economy,” said negatively affect women. Without In Zimbabwe, the partnership new, cost-effective, cross-border
Usage in Low- and Middle-income Anne Bouverot, director general of targeted intervention from the with Steward Bank means that the remittance service to Nigerians,
Countries, women on average are the GSMA. mobile industry, policy makers, and bank’s 1.5 million customers will be many of whom have previously
14 per cent less likely to own a other stakeholders, the gender gap able to receive funds sent by family struggled to access such facilities as
mobile phone than men. The top five barri ers to women in ownership and use is unlikely to and friends abroad directly into they do not have formal bank
owning and using mobile phones close naturally on its own,” their Steward Bank accounts. accounts,” said Valentine Obi, CEO
In particular, women in South Asia from a customer perspective are Bouverot said. of eTranzact International. “Instead
are 38 per cent less likely to own a cost; network quality and coverage; In the next phase, Steward Bank’s of travelling long distances and
phone than men, highlighting that sister company EcoCash will also waiting in long lines, Nigerians will
the gender gap in mobile phone connect to HomeSend to enable now be able to electronically
ownership is wider in certain parts of more than four million EcoCash receive cash transfers from family
the world. Even when women own mobile money customers to receive overseas with the convenience of
mobile phones, there is a significant remittances into their mobile their mobile devices.”
disparity in mobile phone usage. money wallets.
The remittances are sent via
However, the report found that “Thousands of under-banked HomeSend, which was established
mobile phones are important tools Zimbabwean families are as a joint venture by MasterCard,
for enhancing the lives of women in dependent on funds sent by eServGlobal and BICS to bridge the
low- and middle-income countries. relatives working in other countries. gap between the finance and
What’s more, achieving parity in Now, through the partnership with telecommunication worlds by
ownership and use between men and MasterCard and HomeSend, these integrating the systems of multiple
citizens have access to affordable, providers - be they mobile or
convenient money transfer electronic wallets, traditional
services,” said Dr Lance money transfer systems or banking
Mambondiani, acting CEO of systems.
Steward Bank.
PAGE 14 Tuesday 3rd March MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com