Page 11 - Mobile World Daily - Day 2
P. 11
NEWS
MediaTek’s 1B new mobile subs
$300M venture
fund targets by 2020 – GSMA study
wider ecosystem
By Joseph Waring such as digital and financial inclusion, MANAGING EDITOR:
By Joseph Waring healthcare and education.” Justin Springham
An additional one billion
MediaTek has set up a $300 The company also said it has people will subscribe to Mobile penetration varies widely SENIOR EDITOR:
million investment venture started mass production of what it mobile services over the by global region. In Europe, nearly Steve Costello
that will initially look to claims is the industry’s first next five years, according to a new 80 per cent of the population were
fund startups in greater China, multimode charging ASIC GSMA report released at Mobile mobile subscribers at the end of CONTRIBUTORS:
Japan, Europe and North America. (application-specific integrated World Congress. 2014, while in Sub-Saharan Africa Saleha Riaz, Ronan Shields, Richard Handford,
circuit) for use in mobile devices the figure is only 39 per cent. Paul Rasmussen, Anne Morris, Joanne Taaffe,
MediaTek CFO David Ku such as smartphones, tablets and The Mobile Economy: 2015 report Joseph Waring, Ken Wieland
(pictured) told Mobile World Daily wearables. forecasts that the number of unique Global subscriber growth over the
that the aim of the fund is to extend mobile subscribers will increase from next five years will, therefore, be ALL ADVERTISING ENQUIRIES TO:
its reach to the broader electronics MediaTek said the reference 3.6 billion at the end of 2014 to 4.6 concentrated in the developing world, showdailysales@mobileworldcongress.com
value-chain, covering everything design of the MT3188, which billion by 2020. By the end of the driven by the increasing affordability
from semiconductors and devices includes the power electronics, decade, almost 60 per cent of the of mobile devices and services and PUBLISHER:
to the internet infrastructure and supervisory circuit and resonator, has global population will subscribe to rapidly expanding mobile coverage Rick Costello
IoT sectors. already been certified by the A4WP, mobile services, up from half of the that serves to connect currently
WPC and PMA standards groups. population at the end of last year. unconnected populations, especially PRODUCTION MANAGER:
Headquartered in Hsinchu, those in rural areas. Samantha Burke
Taiwan, MediaTek Ventures has “MediaTek offers a path to speed The study also highlights a rapid
been allocated $300 million to up the wireless charger market migration to 3G/4G mobile The number of global SIM ART DIRECTION & PRODUCTION:
invest in startups over the next three development,” said Jerry Chi, broadband networks and rising connections (excluding M2M Russell Smith, IntuitiveDesign UK Ltd.,
to four years. Ku said that its president of Billion Digital smartphone adoption, which is connections) is forecast to grow 13 North St, Tolleshunt D’Arcy, Maldon,
investments would cover all stages Technology, better known under fuelling growth in mobile data from 7.1 billion in 2014 to nine Essex CM9 8TF, UK,
of funding and could increase “if it the Kupiin brand. services and applications. billion by 2020. This implies that email: russell@intuitive-design.co.uk
identifies promising entrepreneurs”. every unique mobile subscriber will
“Global standards are the reason “A decade ago, just one in five of continue to account for roughly 1.8 PRINTED BY:
Last March, the company set up the wireless charger market will ramp the global population was a mobile SIM cards each, on average, during Servicios Gráficas Giesa, Barcelona
MediaTek Labs to expand its reach up, but the endless standards battle subscriber – we have now surpassed this period. Cellular M2M
to the developer community. currently slows the growth, and there the 50 per cent milestone and can connections are forecast to reach Whilst care has been taken to ensure that the data in
is no sign these standards will be look forward to connecting a billion one billion by 2020, bringing the this publication is accurate, the publisher cannot
The chipmaker also introduced a unified. MediaTek really sees the new subscribers over the next five total number of mobile connections accept and hereby disclaims any liability to any party
supply-chain partner programme at problem and has provided the years,” said GSMA director general, to 10 billion by this point. to loss or damage caused by errors or omissions
Mobile World Congress that will solution to jump the hurdle,” Chi said. Anne Bouverot. “Mobile sits at the resulting from negligence, accident or any other
help developers of wearables and heart of a new ecosystem that is Mobile broadband accounted for cause. All rights reserved . No part of this publication
IoT devices design and introduce uniting the digital and physical worlds, 40 per cent of SIM connections in may be reproduced, stored in any retrieval system or
products by matching them with and powering economic growth. At 2014, but will increase to almost 70 transmitted in any form electronic, mechanical,
members of MediaTek’s network of the same time, mobile operators per cent of the total by 2020 as photocopying or otherwise without the prior
partners. continue to deploy networks to all subscribers migrate away from 2G permission of the publisher.
corners of the globe, connecting networks and devices. Smartphones
“Taking any wearable or IoT unconnected citizens and addressing accounted for 37 per cent of SIM A GSMA Publication
project beyond the prototype stage socio-economic challenges in areas connections in 2014, a figure forecast All content © GSMA Ltd. 2007-2015. All
can be a daunting prospect, to rise to 65 per cent by 2020. rights reserved.
whether you’re a small startup or an
established company making its In an effort to minimise the environmental impact of
first foray into new devices,” said our event, the GSMA promotes the usage of recycled
Marc Naddell, VP of MediaTek materials and waste reduction wherever possible.
Labs. “To make the path to market Building on this commitment, we are now pursuing
easier, MediaTek Labs Partner official Carbon Neutral certification of Mobile World
Connect will help companies find Congress under the international standard PAS 2060.
the partners they need to make an
idea a reality”. Forbes exec opens up on mobile benefits
Partner Connect provides By Saleha Riaz face similar challenges, “the intimacy Forbes also works with a number
registered developers of MediaTek of the device and the limited amount of data providers that offer cross-
Labs with matchmaking services to Business publication Forbes is of space on the screen provide more device audience mapping, helping
enable them to find appropriate seeing website exposure opportunities for the advertising to them “to apply the sophistication of
supply-chain partners to support time over five seconds have a significant amount of share of desktop targeting to mobile”.
design, development and higher on mobile than desktop, the screen.”
manufacturing, as well as source according to chief revenue officer,
MediaTek chipset modules and Mark Howard (pictured). The focus of the company is to
other key components. develop the right impression for site
What’s more, 46 per cent of the visitors and create an engaging site
audience on Forbes.com comes experience, while balancing the need
from mobile, as does just under 10 to provide greater value for advertisers.
per cent of its digital ad revenues –
with this set to grow. As CRO, “the measurement of how
users are spending their time on the
In 2014, the company saw its pages, how far they scroll, how fast and
mobile ad revenues double, and it to what depth” are all key indicators
expects them to double again this year. Howard says he looks out for.
Howard believes that, on the “Layering in ad exposure metrics
desktop, there are a number of on top of the content analytics
variables that make it impossible to provides visibility into the value of
have “100 per cent of one’s inventory the inventory you have to offer
viewable,” and while mobile devices advertisers,” he added.
MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com Tuesday 3rd March PAGE 11
