Page 6 - Mobile World Daily - Day 2
P. 6
NEWS
Jolla guns for Intel updates mobile can be paired with LTE-Advanced
third mobile products; won’t be drawn connectivity, to “power a range of
OS spot on shipment targets mainstream to premium devices.”
By Anne Morris By Steve Costello eroding the PC share, so we had to The computing processor giant Intel’s event wasn’t just about
get in there and be a part of it, get announced its Atom x3 processor mobile devices: “You don’t want to
Jolla has set itself the Intel bolstered its position in the there very quickly”. series, which it described as its first just sit here and talk about a modem
ambitious target of forming mobile market yesterday with integrated platform for entry and or a piece of silicon. What you really
the third mobile ecosystem the announcement of a number “Phones have been around a bit value devices. The product, previously want to talk about is the complete
after Android and Apple’s iOS, of new products which Brian longer, it’s a little bit more of a codenamed SoFIA, combines 64-bit solution stack, from the silicon that
ousting Windows Phone. Krzanich, its CEO, said will enable it mature market. I’d rather get in multi-core Intel Atom processors with you start with on the device, whether
to compete more effectively in the there with the right product and the 3G or LTE connectivity. that be an internet of things device,
“We expect to be the third,” mobile device space. right silicon. So I’m willing to take a mobile device, and how it goes all
said Marc Dillon, co-founder and my time”. Twenty companies, including the way through the experiences
COO of the company, which is in The CEO said that while it may Asus and Jolla, have committed to that you want to have with those
the process of rolling out the have been down in mobile, it isn’t But he would not be drawn on the delivering Atom x3-powered devices, through the network”.
second generation of its Sailfish out, with a growing tablet business company’s targets for mobile products.
OS and the first Jolla Tablet. and improved products for phones. “I do think that there will Krzanich noted how Intel is
smartphones. come a time when I stand up on And it also introduced its first working with companies such as
Dillon, who was speaking stage and say “we’re going to ship 14nm Atom SoC, Atom x5 and x7 Alcatel-Lucent (virtualised RAN),
during a media event at Mobile “Tablets were one of those things whether it’s 50 million or 100 (previously codenamed Cherry Ericsson (data centre platforms)
World Congress, said his we had to get into quickly. It was million’, I just don’t think it’s quite Trail), for “next-generation tablets and Huawei (cloud technology).
expectation is that the company talked about that tablets were yet”. and small-screen 2-in-1s. Products
will have a “double-digit” And Intel also noted that
percentage market share in a Samsung’s Galaxy S6 and Galaxy
few years, although he was S6 Edge smartphones will feature
unable to be specific on timing built-in and activated antivirus
or current share. technology from its McAfee arm.
Jolla believes it will be able to Microsoft previews Windows
achieve its targets with Sailfish 10, reveals new devices
2.0 because the OS offers
something different from what By Saleha Riaz partnership with AT&T. have superior value, especially to “mobility of experience”.
Dillon described as the Lumia 640 comes with a 5 inch business users. Windows 10 will integrate a rich
monopolistic tendencies of the Microsoft announced two
two dominant players. new smartphone devices HD display, single and double SIM The phones come in cyan, communication suite with Skype
in the affordable category, capabilities in both 3G (€139) and orange, black and white among through its universal apps platform,
“We are the only independent Lumia 640 and the slightly bigger 4G LTE (€159) versions and an 8 other colours and currently feature which the company said is a “big
OS,” said Dillon. “We are not 640 XL, at its press conference megapixel camera. Windows 8.1, but will be focus area.”
dominated by one company’s yesterday, as well as previewing upgradeable to Windows 10 once it
strategy.” Windows 10. The 640 XL has a screen that is is launched.
0.7 inches bigger, a battery that lasts
He was particularly critical of The company claimed Windows longer and a 13 megapixel camera. Microsoft has thrown in some
what he described as the anti- 10 is promised to be launched later It costs €189 for 3G and €219 for freebies to attract customers: the
competitive practices of Google, this year “with a steady drum beat of LTE. new smartphones come with an
also noting that Android was further reveals” around it, along with incentive of free Office 365
designed to capture data from new devices in the “flagship tier”. “You can buy three of these subscription for a year, an Office
users and profit from it. phones for the price of one license for an additional device, plus
Microsoft said it has increased the competitive flagship device with one terabyte of OneDrive storage.
“We have said that we are not size of its unified platform to attract parallel business features,” said
going to sell user data,” said developers and launched a mobile Stephen Elop, executive vice Elop said the company is shifting
Dillon, who sees the company’s Office suite for small businesses in president of the Microsoft Devices its focus to “obsess” about not the
focus on openness, privacy and Group, explaining why the phones “mobility of devices” but the
security, and a high level of
integration with regional Silent Circle launches BlackPhone2
partners, as among the two key and the Blackphone+ tablet
attributes of Sailfish 2.0.
By Anne Morris privacy without compromising Hall 2, Stand 2J60
After the launch of Jolla productivity,” said Phil www.juniper.net
smartphones, the first Jolla Tablet Silent Circle expanded the Zimmermann, Silent Circle co-
will start shipping in the second range of its highly secure founder and chief scientist. “This is
quarter of this year at an expected enterprise mobile devices much more than simply another
retail price of about US$249. The with the launch of the BlackPhone2 product launch. I have built my
tablet is based on Intel and a privacy-focused tablet called career around the principle that
architecture and was also funded Blackphone+, as it enters what it privacy is a right. Now, in a post-
though crowdsourcing. The next describes as its second stage of Sony world, the way to protect an
step will then be to license Sailfish growth. individual’s right is through the
2.0 to other vendors to drive the enterprise.”
company’s expansion. The devices, which are based on
the ZRTP mobile architecture and The company, which recently
Jolla and Sailfish certainly follow the first-generation raised $50 million in funding to
have their work cut out: latest Blackphone, are designed to support its future growth and also
research from IDC indicated that address enterprise concerns about assumed full ownership of
Android and iOS accounted for the use of mobile devices following Blackphone after buying out
96.3 per cent of all smartphone some recent high-profile cyber Geeksphone’s stake in the joint
shipments in 2014, with attacks. ZRTP is a cryptographic venture SGP Technologies, said the
Android’s share at over 80 per key-agreement protocol to three devices form part of what it
cent. Windows Phone accounted negotiate encryption keys required claims to be “the world’s first
for a relatively small share of 2.7 to establish an end-to-end secure enterprise privacy platform”.
per cent. VoIP call.
Both new products will be
“Everything we do is designed to available from the second half of
help global enterprises achieve real 2015.
PAGE 6 Tuesday 3rd March MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com
