Page 2 - Mobile World Daily - Day 2
P. 2
Measuring mobile internet services penetration
7.05 billion 6.50 billion (data as of 2014) 3.64 billion 1.20 billion 2.44 billion 5.39 billion 7.29 billion
97%
penetration
6 4%
of which, 74%
mobile broadband
penetration
89% / 1.79 = 50%
penetration SIM cards penetration
33%
penetration
Registered Active Average number Unique Voice and Mobile Addressable Total
of connections mobile text-only internet population population
mobile mobile per subscriber subscribers subscribers subscribers
connections connections
Connections are Unique Unique mobile Mobile internet Ceiling above
traditionally subscribers subscribers is the subsscribers which overall
(individuals) number of people unique
reported by mobile actively use who subscribe to represent the % subscriber
operators and of subscribers penetration is
multiple mobile services that have expected to
regulators, often connections actually used stall
refered to as This differs from the mobile
The SIM ratio the number of internet, rather Some
subscriptions but represents all than simply population
also incorrectly devices and not people who own having the groups are
labelled as a mobile device, technology to unable to
customers or just phones which tends to be do so subscribe to
subscribers mobile services
The ratio is lower than the This metric is due to
The registered derived from a SIM ratio in derived from socio-economic
connection base consumer survey developing our consumer factors
conducted across economies
can include survey Estimate based
inactive SIM cards 44 countries on age, which
Mobile internet excludes
Defined as the services are population
number of SIM under 14 years
cards, excluding defined as any of age,
M2M, that have activity that representing
been used for consumes 26% of the
voice, messaging World’s
or data activity on mobile data (i.e. population
excluding SMS, according to
the mobile the World Bank
network over MMS and
operators’ activity cellular
period (typically
voice calls)
90 days)
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