Page 60 - Consumers and Mobile Financial Services 2014

52 Consumers and Mobile Financial Services 2014

Table C.33.b. In the past month, how many times have you Table C.36. What was the main reason why you started
used your mobile phone pay for a product or service at using mobile payments when you did?
a store? Percent, except as noted
Percent, except as noted
Q36
Q33b
Refused 4.3
Mean value 1.8 I got a smartphone 25.8
Median value 0 The ability to make mobile payments
became available 13.7
Number of respondents 203
I became comfortable with the security
of mobile payments 6.7
I liked the convenience of mobile
payments 37.1
Table C.34. Have your used each of the following mobile A store I visit started offering the service 1.8
payment services in the past 12 months? To take advantage of loyalty or rewards
points and discounts 4
Percent, except as noted
Other (Please specify): 6.7
Number of respondents 372
Q34
Starbucks mobile payments 13.6
Google Wallet 6.6
Square Wallet 4.8 Table C.37. Please tell us if each of the reasons below are
PayPal In-Store Payment 10.9 why you do not use mobile banking:
LevelUp 0.1
Percent, except as noted
Dwolla 0.9
Isis 1 Q37
Tabbedout 1
Number of respondents 331 I’m concerned about the security of mobile banking 69
My banking needs are being met without mobile banking 88.7
I don’t see any reason to use mobile banking 75.3
The mobile phone screen is too small 44.2
Table C.35. When did you start using mobile payments? I don’t have a smartphone 43.6
My bank charges a fee for using mobile banking 6.6
Percent, except as noted
I don’t do the banking in my household 12.4
I don’t trust the technology 34.6
Q35
I don’t have a bank account 4
Refused 3.4 It’s too difficult to use mobile banking 16.7
In the last 6 months 18.3 Number of respondents 782
6 to 12 months ago 19.7
1 to 2 years ago 18.3
More than 2 years ago 14.9
I don’t remember 25.4
Number of respondents 372