Page 65 - PostEurop Business Forum

Andrey TURUNOV - Head of Customers Engagement & Retention Division, Russian Post

RUSSIAN POSTS’S BIGDATA COVERS BOTH B2C & B2B SEGMENTS

71 mln
money transfers

297 mln
2,5 bln Annually parcels delivered
letters delivered 60 mln
households
120 mln
1 bln clients
copies of 6,5 mln
newspapers & magazines visitors per day

4,35 mln
companies

BIG DATA THAT IS USED IN RUSSIAN POST HELPS TO IDENTIFY
KEY ATTRIBUTES OF EACH INDIVIDUAL HOUSEHOLD

Gender
More than 70 attributes are used to identify
interests of the household Address
Age

Interests Spendings

Car
Presence of children
Marital status

The analysis is based on a unique reference database of postal
addresses within the framework:
 Including all households in Russia
 excluding buildings and properties which are not related to
administrative buildings