Page 60 - PostEurop Business Forum
P. 60
Matthias SCHLEMMER - Head of Data & Address Management, Austrian Post
PostEurop Business Forum
THEREFORE, „KNOWING“ NEARLY EVERY AUSTRIAN
MEANS HAVING A LARGE SOURCE OF INTERESTING
INFORMATION FOR B2C PLAYERS
BENEFIT FOR OUR B2B CUSTOMERS: DEEP INFORMATION ON B2C CONSUMERS
USE CASE 1: BETTER USE CASE 2: TARGETING
UNDERSTANDING NEW CUSTOMER POTENTIAL
EXISTING CUSTOMERS
e.g.: e.g.:
• Business Owner • Neurotype: Performer
• 2 Kids in Household • Sinus: Digital Native
• Heavy online shopper • Highest Salary Group
• Likelihood of Investments
NAME: Dr. Romeo Julianson • No part payments
ADDRESS: Capulet Street 37/12
9999 Montague
Austria
DR. MATTHIAS SCHLEMMER | AUSTRIAN POST | DATA AND ADDRESS MANAGEMENT
AN AMBITIOUS GOAL: GETTING 1.000 QUALIFIED
LEADS OF POTENTIAL CUSTOMERS
BASIS: DATA-DRIVEN CUSTOMER INSIGHT & SELECTION
DR. MATTHIAS SCHLEMMER | AUSTRIAN POST | DATA AND ADDRESS MANAGEMENT
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