Page 64 - PostEurop Business Forum

Andrey TURUNOV - Head of Customers Engagement & Retention Division, Russian Post

PostEurop Business Forum

Revelance of BigData in Russia

Russian Post
September 2017

THERE ARE TWO MAJOR REASONS WHY DIRECT MAIL
IS ON DEMAND IN RUSSIA

BIGDATA

The biggest DIRECT MAIL PRODUCT
offline data in RUSSIAN POST
Russia Low price &
Quality control

Russian Post’s BIGDATA
BIGDATA OPPORTUNITIES
 Russian Post has been accumulating
households activities for 3,5 years
 Current number of unique attributes exceeds 70
units
 Russian Post has already processed more than
700 requests in 2017 (YTD)

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