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Andrey TURUNOV - Head of Customers Engagement & Retention Division, Russian Post
PostEurop Business Forum
USAGE.
CASE STUDY: POCHTA MARKET
Background
Russian Post created it’s own online-catalog and tried to
improve the sales
Solution
Towns with the population up to 20k people and special
segmentation were covered during the mailing. An average
quarterly volume of the mailing is 0,5 mln copies
Results
Number of
Segment Response rate
households
Active subscribers 50 004 2,17%
Women with children 200 033 5,97%
Women 50 443 2,73%
Internet shoppers 150 127 0,56%
Subscribers of the medical publication 50 632 1,32%
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