Page 66 - PostEurop Business Forum
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Andrey TURUNOV - Head of Customers Engagement & Retention Division, Russian Post
PostEurop Business Forum
Data gathering/management
Communication
Data sources
E- Post
SMS WEB POS
MAIL Mail Railroad&
Financial ncial
Fina Production
Subscription scriptionscription
Sub
transactions
transactions Avia Sub centers
Tickets
CRM
Track
Campaign Management Mobile Pochta. & Realty-Sales
App Market Trace
Data
Dashboards
Animal-ID ID Pensions C C Customer ustomer ustomer Housing
(RFID) (payments) C C Complaints omplaintsomplaints and utilities
BI ET
Customers L
DWH Services
Data Post
R
Mining CHDPA Offices RosSviaz osSviaz 1С
(addresses) addresses) mgmt. (*ext) (Accounting)
(
Loyalty (Postal Passport)
Front-end
Engine Prod DB Call EAS WinPos
Centre C Complaints omplaints OPS t
THE VOLUME OF MAJOR SEGMENTS IN RUSSIAN POST
Addresses Clients
8 mln 12 mln
families subscribers
1 mln 28 mln
families with children pensioners
14 mln 11 mln
men internet shoppers
22 mln 14 mln
women car owners
Addresses (companies)
4,35 mln
B2B
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