Page 61 - PostEurop Business Forum
P. 61
Matthias SCHLEMMER - Head of Data & Address Management, Austrian Post
THE CAMPAIGN WAS A FULL SUCCESS – WE ACHIEVED
OVER 3.000 QUALIFIED LEADS
CAMPAIGN RESULTS AMPAIGN RESULTS
C
CPO 3400 50% FIRST-TIME
~EUR 1000 LEADS ALFA BUYERS
DR. MATTHIAS SCHLEMMER | AUSTRIAN POST | DATA AND ADDRESS MANAGEMENT
CUSTOM MODEL BUILDING TO RAISE NGO DONATIONS
BASED ON REPRESENATIVE SAMPLE DATA
HYPOTHESIS APPROACH
In-Depth Consumer analytics will INTERVIEW DATA
bring precise predictive dataset on
consumers with higher donation
potential
PERSON DB CRITERIA DB GAIN
PROGNOSIS
OBSERVATION
Current donators are getting older
and addresses decline SUCCESS TARGET:
GAIN OF APPROX 16%
GOAL 80 % CORRECTLY
Create precise dataset of addresses DETECTION OF RELEVANT SET CLASSIFIED
with high potential of willingness for
donations
TARGETED OUTCOME EXTRAPOLATE TO ALL CITIZENS OF
Classification in whole database AUSTRIA (PERSON DB)
(High / Medium / Low)
DR. MATTHIAS SCHLEMMER | AUSTRIAN POST | DATA AND ADDRESS MANAGEMENT
