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Matthias SCHLEMMER - Head of Data & Address Management, Austrian Post



       PostEurop Business Forum


















                 PROFILING TO WIN


                 DATA & ADDRESS MANAGEMENT




                 Österreichische Post AG / Austrian Post

                 Dr. Matthias Schlemmer
                 Corporate Headquarters
                 Haidingergasse 1
                 1030 Vienna
                 Austria








          A COUNTRY’S DEMOGRAPHIC STRUCTURE IS AN
          IMPORTANT SOURCE OF INFORMATION FOR B2C PLAYERS



          EXAMPLE: DISTRIBUTION OF PURCHASING POWER



























         DR. MATTHIAS SCHLEMMER   |   AUSTRIAN POST  |   DATA AND ADDRESS MANAGEMENT







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