Page 7 - Watch, read, tweet
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What It Means
In PR, geing coverage is only the irst step. Merchandising the coverage helps extend its beneits to your target
audiences. By now, we’re all familiar with the mainstay social sharing icons on infographics, videos, blog posts and
aricles. But don’t forget to make it easy to click and email too. Consider taking your most valuable content a step
further through email markeing.
INKHOUSE | GMI | Watch It, Read It or Tweet It: How Americans View and Share News 6
In PR, geing coverage is only the irst step. Merchandising the coverage helps extend its beneits to your target
audiences. By now, we’re all familiar with the mainstay social sharing icons on infographics, videos, blog posts and
aricles. But don’t forget to make it easy to click and email too. Consider taking your most valuable content a step
further through email markeing.
INKHOUSE | GMI | Watch It, Read It or Tweet It: How Americans View and Share News 6
