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Tell Me Something Funny or



Interesting: Why We Share News












As we’ve noted, news sharing is an important piece of any

PR program (as it is for news outlets) – it proliferates the


news to broader audiences. Yet, we also need to consider

what makes content sharable:

humor and useful information.



























I
INKHOUSE | GMI | Watch It, Read It or Tweet It: How Americans View and Share News NKHOUSE | GMI | Watch It, Read It or Tweet It: How Americans View and Share News 7
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