Page 5 - Watch, read, tweet
P. 5
What It Means
Online video is growing dramatically and will continue to do so.
DigiDay ofered a succinct aricle with important staisics, including this: ComScore reports that in the U.S.,
89 million people watch 1.2 billion online videos every day. But tradiional television is a criical channel, and
one that comes with built-in credibility. However, not all brands have the right assets for TV coverage. Remember the
tenets: your story must be visual, imely, easy to understand (crat a story for the average American), and brief!
INKHOUSE | GMI | Watch It, Read It or Tweet It: How Americans View and Share News 4
Online video is growing dramatically and will continue to do so.
DigiDay ofered a succinct aricle with important staisics, including this: ComScore reports that in the U.S.,
89 million people watch 1.2 billion online videos every day. But tradiional television is a criical channel, and
one that comes with built-in credibility. However, not all brands have the right assets for TV coverage. Remember the
tenets: your story must be visual, imely, easy to understand (crat a story for the average American), and brief!
INKHOUSE | GMI | Watch It, Read It or Tweet It: How Americans View and Share News 4
