Page 2 - Watch, read, tweet
P. 2
Headlines break by the minute, one wrong tweet

by an executive can go viral in seconds, and Exactly how much has
changed when it comes to
anyone can speak his or her mind online any time. how Americans read and
share the news? We wanted
Americans’ news consumption and sharing habits to know, so InkHouse and

are changing almost as quickly as the news outlets GMI, a Lightspeed Research
Company, teamed up on a
themselves. At the same time, we’re sharing our study of 1,000 Americans ages
18 and over to separate the
entire lives online through social media and blogs. hype from the reality.

And those same channels are sprouting new types

of media properties whose online audiences dwarf

those of our nation’s top newspapers.




INKHOUSE | GMI | Watch It, Read It or Tweet It: How Americans View and Share News 1
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