Page 4 - Watch, read, tweet
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TV Wins Hearts
and Minds
We love TV.
We prefer it and trust it the most. But that’s not all. There
How Americans Prefer to Get Their News are directional clues in
our data.
TV Of those between the ages of 25 and 44,
Online news 60% chose news websites ater TV,
Print magazines & newspapers And of those who consider themselves
compared to 43% of those over age 55.
to be tech-savvy, only 37% trust TV
consider themselves tech-savvy).
Radio Social media Friends/family Word of mouth newsleters (compared to 50% of those who don’t
Email
Other
73% 52% 36% 25% 23% 19% 13% 11% 1%
INKHOUSE | GMI | Watch It, Read It or Tweet It: How Americans View and Share News 3
TV Wins Hearts
and Minds
We love TV.
We prefer it and trust it the most. But that’s not all. There
How Americans Prefer to Get Their News are directional clues in
our data.
TV Of those between the ages of 25 and 44,
Online news 60% chose news websites ater TV,
Print magazines & newspapers And of those who consider themselves
compared to 43% of those over age 55.
to be tech-savvy, only 37% trust TV
consider themselves tech-savvy).
Radio Social media Friends/family Word of mouth newsleters (compared to 50% of those who don’t
Other
73% 52% 36% 25% 23% 19% 13% 11% 1%
INKHOUSE | GMI | Watch It, Read It or Tweet It: How Americans View and Share News 3
