Page 10 - Watch, read, tweet
P. 10
What It Means
Communicaions departments are oten the creators of social content. Before you commit ime and
money to these eforts, consider what makes a piece of content sharable. BuzzFeed has this down to a
science. For more, see our blog post Tips from BuzzFeed on how to create viral content. These ips
focus on how to construct your content, but irst, know your audience, their interests and needs.
Make it relevant and then focus on the types of content that people tend to share the most.
INKHOUSE | GMI | Watch It, Read It or Tweet It: How Americans View and Share News 9
Communicaions departments are oten the creators of social content. Before you commit ime and
money to these eforts, consider what makes a piece of content sharable. BuzzFeed has this down to a
science. For more, see our blog post Tips from BuzzFeed on how to create viral content. These ips
focus on how to construct your content, but irst, know your audience, their interests and needs.
Make it relevant and then focus on the types of content that people tend to share the most.
INKHOUSE | GMI | Watch It, Read It or Tweet It: How Americans View and Share News 9
