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EXHIBITOR NEWS

Introducing the ironSource PROTEI
AppCloud Platform for Device                                                                                                                             unveils
Manufacturers and Telcos                                                                                                                                 HLR/HSS –
                                                                                                                                                         targeting

The world leading digital                                                                                                                                MVNOs and
                                                                                                                                                         start-ups
delivery company introduced the
                                                                                                                                                            Complementing its MVNO
ironSource AppCloud platform for                                                                                                                         products PROTEI introduces a new
                                                                                                                                                         product PROTEI HLR/HSS. The
OEMs, ODMs and Telcos. The                                                                                                                               platform intended to suite needs of
                                                                                                                                                         MVNOs and small/medium sized
ironSource AppCloud provides a                                                                                                                           operators. It`s functionality
                                                                                                                                                         corresponds all relevant 3GPP
comprehensive        application                                                                                                                         standards and cover requirements
                                                                                                                                                         of MVNO and MVNE. The system
solution for devices which gives                                                                                                                         includes HLR and HSS functional
                                                                                                                                                         modules that give an opportunity to
users maximum control over what                                                                                                                          build MVNO or MVNE delivering
                                                                                                                                                         both GSM/UMTS and LTE services.
apps they use and how, and allows
                                                                                                                                                            One of key elements of PROTEI
OEMs and Telcos to increase                                                                                                                              HLR/HSS is Multi-IMSI module that
                                                                                                                                                         either can be deployed as a
device brand loyalty and maximize                                                                                                                        standalone solution or efficiently
                                                                                                                                                         complement HLR/HSS functionality.
revenue generation.                                                                                                                                      Multi-IMSI roaming is extremely
                                                                                                                                                         important for MVNO/MVNE as this
The platform consists of three                                                                                                                           platform gives them an ability to
                                                                                                                                                         increase roaming coverage and
simple systems that unlock new                                                                                                                           related services’ portfolio.

experiences for app discovery and                                                                                                                        Stand 5H20, www.protei.com

delivery, including personalized                                                                                                                            Tresys Technology, a US
                                                                                                                                                         company, has spent years
out-of-box setup allowing for                                                                                                                            developing its mobile security
                                                                                                                                                         expertise through internal and
customized preferences; an                                                                                                                               customer-funded research and
                                                                                                                                                         development. These efforts
integrated app store offering                                                                                                                            culminated in the release of
                                                                                                                                                         MobileFortress™ for Android™, a
complete flexibility and innovative                                                                                                                      security-focused, policy-driven
                                                                                                                                                         mobile solution. Now, Tresys is
app discovery; and a sophisticated                                                                                                                       leveraging that experience into a
                                                                                                                                                         wide range of security-focused
content suggestion engine.                                                                                                                               service offerings for Enterprises,
                                                                                                                                                         Carriers, and OEMs. Tresys
Viacom goes OTT to mobile-loving Millennials                                                                                                             provides mobile security
with launch of MTV Play and MTV Trax in                                                                                                                  consulting, training, and
international markets                                                                                                                                    development specifically tailored to
                                                                                                                                                         address the needs of our
  MNOs will have access to a new       video content. Meanwhile, the MTV       for pre-pay customers.               MTV online engagement now            customers. Go to
generation of MTV brand licensing      Trax app, launched in partnership         “MTV is one of the hottest         coming through mobile devices,”      http://tresys.com/mwc2015 or
agreements designed to add value to    with MusicQubed, offers a ‘play-as-                                          commented Bob Bakish,                email info@tresys.com to learn
their entertainment offerings and      you-go’ digital music service tailored  entertainment brands among 16 to                                          more about how Tresys can help
improve subscriber loyalty. The MTV                                            24-year-olds, with the majority of      President and CEO of VIMN.        you build and deploy more secure,
Play video service developed by                                                                                                                          more flexible, more sustainable
Vigour launches March 5 with mobile                                                                                                                      mobile solutions.
network partners in Germany,
Switzerland and Romania.
Subscribers to MTV Mobile branded
tariffs with these operators will get
free access to select premium MTV

Syniverse identifies $46 billion
revenue risk for mobile operators

                                                                                 A new study by global mobile       segmentation,        targeted
                                                                               enabler Syniverse identifies that
                                                                               operators are at risk of losing $46  discounting and data roaming
                                                                               billion in roaming revenues.
                                                                               Undertaken with economists at        sponsorship. There are billions of
                                                                               SEEC, findings show that it’s
                                                                               critical for operators to focus on   dollars up for grabs for mobile
                                                                               immediately pressing commercial
                                                                               issues – in particular their         operators that leverage roaming to
                                                                               roaming strategies – that could
                                                                               impact long-term growth.             unlock user demand.

                                                                                 To combat revenue risks,           Syniverse CMO Mary Clark says,
                                                                               Syniverse encourages operators
                                                                               to implement intelligent roaming     “Operators addressing roaming
                                                                               solutions such as audience
                                                                                                                    strategies will gain revenues and

                                                                                                                    capture opportunities from

                                                                                                                    technologies of the future like IoT

                                                                                                                    and wearables.”

                                                                                                                    Visit us: Hall 2 Stand 2G21
                                                                                                                    www.syniverse.com

MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com                                                                                   Wednesday 4th March PAGE 43
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