Page 38 - Mobile World Daily - Day 3

ADVERTORIAL

Changing
Healthcare

Personalizing Healthcare
services with mobile technology

Mobile World Capital Barcelona is a shared vision and collective action for
change. Using mobile as a catalyst we are changing together, impacting the
lives of our citizens and enhancing their quality of life. MWCapital’s mHealth
programme focuses on four strategic areas where mobile technologies play a
key role: chronic diseases; training & education, wellness and prevention,
mental health and mobile pharma.

The mHealth strategy is based on three programmes: mHealth Enablers, Get mHealthy
and Raising Awareness. mHealth Enablers: Boosting the adoption of solutions and best
practices involves several initiatives focused on the development of frameworks and
guidelines for standardization and interoperability to help the industry in the development
of new products and services. Evaluation is also a key topic in this field, and we work closely
with the healthcare administration and the industry to provide clear assessment
methodologies to ensure the safety of the products created. Get mHealthy: Deploying
solutions and initiatives for citizens demonstrates the viability and benefits for the use of
mobile technologies applied to healthcare. Raising Awareness: Building an mHealth
Ecosystem focuses on the dissemination of information on mHealth, creating an mHealth
community and ecosystem to share expertise and success stories.

In order to show the potential of mHealth, the mHealth Competence Center participates
in the 2nd edition of the Health&Wellness event, a two-day initiative for industry and
healthcare professionals. During the Mobile World Congress, MWCapitals mHealth team
has also prepared a specific seminar titled “Global mHealth Marketplace and Innovation” in
collaboration with the Division of Clinical Informatics -an Academic Division of the
Department of Medicine at Harvard Medical Faculty Physicians at BIDMC, Inc.-. This
seminar will provide an overview of the emerging global mHealth market approaches to
innovation, barriers in the deployment of mHealth solutions and examples of successfully
implemented initiatives.

We are witnessing a huge change in the health sector, the evolution from traditional
medicine to mobile healthcare or mHealth. In this new context, the importance of where the
healthcare professional or patient are located is no longer a challenge. The use of mobile
phones or tablets enable patients to take a more active role in the management of their
condition. Communication channels between health professionals and patients have
become a reality.

mHealth solutions boost the efficiency, effectiveness and availability of health care,
improving decision-making and citizens’ quality of life. Reduced healthcare costs support
sustainability of the healthcare systems in the long term, contributing to improvements in
patient care.

The benefits of adopting mHealth solutions are made possible through the collaboration
between public and private institutions; industry, health care professionals and citizens.

For more information on how Mobile World Capital Barcelona is changing healthcare
please visit us at Congress Square 70 or www.mobileworldcapital.com.

PAGE 38 Wednesday 4th March MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com