Page 22 - Mobile World Daily - Day One
P. 22
ADVERTORIAL
Two fronts, uncounted fans: YOTAPHONE2
continues to wow the mobile industry
One year after YOTAPHONE2 was first included YOTAPHONE2 in their portfolio in the sales kick-off in the US.
introduced at MWC, the smartphone selected markets. Within the next months, YOTAPHONE2
turns heads around the globe
Decorated with three awards at CES 2015, will be available with Android 5 Lollipop.
After its successful market launch at the including the Envisioneering’s Innovation & And soon, those who love innocent white for
end of 2014, YOTAPHONE2, the smartphone Design Award for ShowStoppers, their mobile devices will have one more
with the two fronts, keeps adding new YOTAPHONE2 proved again that market is reason to choose the smartphone with the
chapters to its success story. By now, ready for change. ”We are ready to move two fronts. The white variant will be
smartphone users in 20 markets across into new markets so even more smartphone generally available at the end of March.
Europe, the Middle East, Africa and Asia users can benefit from the mobile
became YOTAPHONE2 enthusiasts who love revolution,” announced Vlad Martynov, CEO ”This is just the beginning the journey,”
their choice between the high-definition of Yota Devices. There is powerful support Vlad Martynov adds. ”We are very excited to
1080p AMOLED screen and the fully touch- for the next step: Still within the first be back at Mobile World Congress where we
enabled always-on electronic paper display quarter of the year, YOTAPHONE2 will be first showcased YOTAPHONE in 2013 and
in one device. Renown carriers such as launched in China with the help of telecom intrigued the crowd by our concept. Same in
Vodafone, Hutchison and Congstar recently giant Potevio, one of the largest distributors 2014. Since then, we have made our home-
in the Chinese market. Next in line with be work and are ready to change the world of
smartphones for good.”
The head behind the wake-up call
Yota Devices CEO Vlad Martynov in Singapore, were experiencing some of the
shook the industry with the challenges of producing the first dual-
introduction of YOTAPHONE, the screen smartphone, Vlad moved himself and
world’s first always-on smartphone his family to Singapore to personally oversee
with two screens. the manufacturing process. One other area
where Vlad gets involved is in software
If you ask Vlad Martynov what he did for a development. Software and applications
living, you get a full list of answers: The 22- account for more than 80% of the user
year veteran of the international high-tech experience and satisfaction. With 20+ years
industry worked as entrepreneur, investory, experience in software development, Vlad
corporate executive and turnaround spends considerable time with his
specialist. Heading up Yota Devices seems a development team thinking through user
logical consequence. ”In this job, I need to be interface and experience, from the smallest
both an entrepreneur and a global business details like the number of clicks required to
leader.” The tasks at hand also require Vlad access information to the actual benefits for
Martynov to be the company’s visionary and users. „My motivation is to make technology
to get his hands dirty a bit. When Yota work for people – not the other way round,”
Devices and its manufacturing partner, Hi-P says Vlad about his motivation.
Two screens for twice as much fun, What can two screens do? Here’s rundown of the key software
productivity and personalization options features customizable by YOTAPHONE2 users:
YOTAPHONE2 combines Android Ordinary Android phones also have power- • YOTACover – user-designed photos and notifications personalize the device while
familiarity with something that has never saving modes, but YOTAPHONE2 lasts up to also make the always-on display private with a single tap.
been accomplished before: two fully touch- three times longer based on usage that
enabled displays with two very different involves reading, messaging and calling. In • YOTAPanel – makes real-time information available at a glance on the always-on
personalities. The front display is a high- addition, the always-on display offers an "at- display - no need to wake up the phone 150 times a day.
definition 1080p AMOLED screen, perfect for a-glance" view of what's happening in your
everyday use such as social networking, personal world, removing the need to • YOTAEnergy – automatically switches all key functions, including calls and texts, to
browsing or playing games. Turn the phone constantly pick up, turn on and navigate your the always-on display once battery life reaches 15 percent, providing another 8.5
around to the other front screen, which uses phone. hours of use.
an always-on display that is ideal for e-
reading, notifications or outdoor visibility. YOTAPHONE2 is lightweight at only 145 • YOTASnap – grabs a crucial bit of information from the colour display, such as a
grams. It's also very slim (144 x 69.5 mm x map, a boarding pass – and preserves it on the always-on display even if the battery
The always-on display can drastically 8.9 mm) and, with durable Gorilla Glass 3 on dies completely.
improve battery life, offering up to five days both sides, it is far from fragile. It’s a mobile
of e-book reading from a single charge. device that is both useful and elegant. • YOTAMirror – displays any Android app on the always-on display, supporting better
battery life and readability.
PAGE 22 Monday 2nd March MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com
