Page 18 - Watch, read, tweet
P. 18
What It Means
Newsrooms are sill huring as they transform their business models (read more in The Oppor-
tunity for PR in the State of the News Media). PR programs with journalisic content can help ill
the gap. Top media properies are acceping contributed content in the form of aricles, graphics
and video. And many are introducing naive adverising into the mix as well (see Is Naive
Adverising Right for You?).
I INKHOUSE | GMI | Watch It, Read It or Tweet It: How Americans View and Share News NKHOUSE | GMI | Watch It, Read It or Tweet It: How Americans View and Share News 17
Newsrooms are sill huring as they transform their business models (read more in The Oppor-
tunity for PR in the State of the News Media). PR programs with journalisic content can help ill
the gap. Top media properies are acceping contributed content in the form of aricles, graphics
and video. And many are introducing naive adverising into the mix as well (see Is Naive
Adverising Right for You?).
I INKHOUSE | GMI | Watch It, Read It or Tweet It: How Americans View and Share News NKHOUSE | GMI | Watch It, Read It or Tweet It: How Americans View and Share News 17
