Page 21 - Watch, read, tweet

8

In Press Releases

We Trust

Yes, really. Press releases are the most Company News and Trust
trusted source of company-generated news. Which Sources Americans Trust

The trust factor varies by age. Younger audiences trust blog posts a
bit more (11% of 18-34 vs. 0% of 55 or older) and aricles by the CEO
(23% of those 18-34 vs. 9% of those 55 and older) more than older
audiences. They also put more trust in company-generated news
overall – only 30-32% of those 18 to 34 do not trust any source of
company-generated news. Older audiences are more skepical. 4% 16%
BLOG POSTS ARTICLES AUTHORED
BY THE CEO BY THE CEO

33%

3%
45%
PRESS RELEASES ADVERTISEMENTS DO NOT TRUST ANY

SOURCE OF
COMPANY-GENERATED
NEWS

INKHOUSE | GMI | Watch It, Read It or Tweet It: How Americans View and Share News 20