Page 23 - Watch, read, tweet
P. 23
Methodology About GMI Research
These research indings are based on a survey ielded in the U.S. GMI empowers insights. From intelligent sampling to award-winning survey
between January 10 and 14, 2014 asking 1,000 adults aged 18+ their engagement sotware to sample management and custom reporing, GMI
habits and preferences for reading and sharing the news. The survey adds value at every stage of the research process. With millions of deeply
was completed through GMI’s Global Test Market double opted proiled double opt-in panelists across 40 proprietary panels throughout
in panelists who have registered to paricipate in online surveys. the Americas, Europe, the Middle East, and Asia Paciic, and with real-ime
Respondents who were invited to paricipate in this survey were respondent sourcing and advanced sample balancing capabiliies, GMI
representaive of adults age 18+ on age within gender, income, and ofers a wide range of respondent access in a single, trusted partner.
region. Diferenial sampling was done to account for response rate
diferences by demographics. Quotas were also set in the survey to Along with a full suite of data collecion services, including specialty panels,
relect the demographic composiion of adults 18+. custom panels and communiies, mobile surveys, and observed digital
About InkHouse behavior and ad tracking, GMI delivers the industry’s most complete and
highest-quality online research. GMI is part of Lightspeed Research, the
InkHouse Media + Markeing is a public relaions and social content leading provider of technology-enabled soluions and online respondents
agency serving technology, consumer, energy, real estate and for global market research.
inancial services organizaions. InkHouse provides public relaions,
communicaions strategy planning and social content services, including
its content markeing pracice, that help clients connect with prospects, Contact GMI Research
customers and inluencers through unique story angles and social
content campaigns. With oices in Waltham, Mass. and San Francisco, www.gmi-mr.com/ info@gi-mr.com
CA, InkHouse was founded in 2007 and has been named Small Agency of
the Year by both PR News and Bulldog Reporter.
Contact Inkhouse Follow Inkhouse
www.inkhouse.com
info@inkhouse.com
INKHOUSE | GMI | Watch It, Read It or Tweet It: How Americans View and Share News 22
These research indings are based on a survey ielded in the U.S. GMI empowers insights. From intelligent sampling to award-winning survey
between January 10 and 14, 2014 asking 1,000 adults aged 18+ their engagement sotware to sample management and custom reporing, GMI
habits and preferences for reading and sharing the news. The survey adds value at every stage of the research process. With millions of deeply
was completed through GMI’s Global Test Market double opted proiled double opt-in panelists across 40 proprietary panels throughout
in panelists who have registered to paricipate in online surveys. the Americas, Europe, the Middle East, and Asia Paciic, and with real-ime
Respondents who were invited to paricipate in this survey were respondent sourcing and advanced sample balancing capabiliies, GMI
representaive of adults age 18+ on age within gender, income, and ofers a wide range of respondent access in a single, trusted partner.
region. Diferenial sampling was done to account for response rate
diferences by demographics. Quotas were also set in the survey to Along with a full suite of data collecion services, including specialty panels,
relect the demographic composiion of adults 18+. custom panels and communiies, mobile surveys, and observed digital
About InkHouse behavior and ad tracking, GMI delivers the industry’s most complete and
highest-quality online research. GMI is part of Lightspeed Research, the
InkHouse Media + Markeing is a public relaions and social content leading provider of technology-enabled soluions and online respondents
agency serving technology, consumer, energy, real estate and for global market research.
inancial services organizaions. InkHouse provides public relaions,
communicaions strategy planning and social content services, including
its content markeing pracice, that help clients connect with prospects, Contact GMI Research
customers and inluencers through unique story angles and social
content campaigns. With oices in Waltham, Mass. and San Francisco, www.gmi-mr.com/ info@gi-mr.com
CA, InkHouse was founded in 2007 and has been named Small Agency of
the Year by both PR News and Bulldog Reporter.
Contact Inkhouse Follow Inkhouse
www.inkhouse.com
info@inkhouse.com
INKHOUSE | GMI | Watch It, Read It or Tweet It: How Americans View and Share News 22
