Page 22 - Watch, read, tweet
P. 22
What It Means
Press releases, while less common these days for technology startups in paricular, are sill important
PR tools (and they are required public disclosure vehicles for public companies). Over ime though, they
have become more markeing brochure than news vehicle and this evoluion has lessened their impact.
Press releases were designed to be news aricles that could be printed in a newspaper, and they have
veered a long way from that original purpose. For more, see our post, 9 Tips for Retooling the Press
Release to its Intended Audience: The Press. We believe this important shit in tone and content will
only coninue.
INKHOUSE | GMI | Watch It, Read It or Tweet It: How Americans View and Share News 21
Press releases, while less common these days for technology startups in paricular, are sill important
PR tools (and they are required public disclosure vehicles for public companies). Over ime though, they
have become more markeing brochure than news vehicle and this evoluion has lessened their impact.
Press releases were designed to be news aricles that could be printed in a newspaper, and they have
veered a long way from that original purpose. For more, see our post, 9 Tips for Retooling the Press
Release to its Intended Audience: The Press. We believe this important shit in tone and content will
only coninue.
INKHOUSE | GMI | Watch It, Read It or Tweet It: How Americans View and Share News 21
