Page 16 - Mobile World Daily - Day 3

FEATURED INTERVIEW | GOOD TECHNOLOGY

Christy Wyatt, Chairman and
CEO of Good Technology

Enterprise mobility
comes of age

In 2013, Good Technology found there was very little conversation about
enterprise mobility at Mobile World Congress. Fast forward two years and
the company believes that the 2015 event will see a new level of
sophistication among enterprises as they recognise the need for more
complex mobility strategies.

MOBILE WORLD DAILY (MWD): We're also seeing a lot of growth in non- MWD: WHAT TRENDS DO YOU EXPECT and having bigger conversations. But I think a lot
LOOKING BACK OVER THE LAST 12 regulated spaces. It used to be large TO BE MORE EVIDENT AT MWC THIS of the dialogue was still focused on what I'd call
MONTHS, WHAT ARE THE KEY companies like banks and healthcare YEAR COMPARED TO LAST YEAR? the young MDM/enterprise mobility market.
CHANGES YOU HAVE SEEN IN THE organisations. Now it's companies of any My hope for this year would be that we start to
ENTERPRISE MOBILITY MARKET? size: retailers, manufacturing, logistics etc. CW: I'll actually start with two years ago. In see the maturation of not just the platforms and
And that's because the message came across 2013, there were very few enterprise vendors tools but also the complex mobility strategies.
Christy Wyatt (CW): I think that the big loud and clear in 2014 that security wasn't there and very little enterprise conversation.
trend we're seeing right now is the maturation just a topic for banks. We were one of the very few, and that was And that's what we see with our customers.
of customer thinking. We've been talking even more the case in previous years. They're not just doing simple employee
about a vision for the past few years that One of the things holding enterprises back productivity; they're mobilising significant
these mobility strategies are going to get when it comes to mobility strategies is Last year, enterprise mobility vendors took a parts of their business. It's real-time; it's five
more sophisticated, and that the device confusion. There's a lot of noise in the market more prominent position, taking bigger spaces 9s; it's always-on.
landscape is going to become more diverse. and a lot of vendors claiming to do the same
And that's going to increase the complexity, thing. I think that much of the hype doesn't
which is then going to drive the risk. Higher clearly spell out what kinds of breaches are
risk and higher complexity are also going to actually happening within these
drive cost. organisations. What are the things you're
actually trying to protect against, and what's
In 2013 and early 2014, so much of the the right set of tools to be able to mitigate
conversation was around MDM and BYO that that risk?
many companies weren't really thinking
about the bigger picture, for truly mobilising The only path through that is to be able to
their enterprise. We're now starting to see create a more open dialogue about what the
customers trying to do more sophisticated risk profile looks like and then what the real
workflows that require these robust platforms solutions are to solving some of those
like Good Dynamics. problems.

“One of the things holding enterprises back “The first assumption that every enterprise
when it comes to mobility strategies is should make is that somebody is trying to
confusion. There's a lot of noise in the market compromise you right now: breaches are
and a lot of vendors claiming to do the same going to happen; devices will get stolen;
thing.” accounts will get hacked.”

PAGE 16 Wednesday 4th March MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com