Page 35 - State-of-the-Industry-2013

Part 1 - mOBile mOney

• Domestic P2P transfer is the second most popular mobile money product in terms of number of transactions (17.8% of the global
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mix) and the most popular in terms of the amount of value transacted (68.6% of the global mix). however, P2P transfer experienced
the slowest rate of transaction growth of all mobile money products, with the number of P2P transfers growing at an annualized
growth rate of only 31%. after airtime top-up, P2P had the highest average number of transactions per user in june 2013: 1.2.
• in june, 12.9 million bill payments were paid using mobile money compared to 8.6 million in September 2012. in june 2013, bill
payment represented 4.0% of total transactions and 10.8% of total transaction values. For services ofering this product, the average
number of bill payments per active user reached 0.3 in june 2013.
Widely available products – Bulk payment and merchant payment are already ofered by 61% and 65% of respondents, respectively.
however, with an additional 28% and 29% of respondents planning to launch these products next year, both bulk payments and mer-
chant payments could soon become mainstream mobile money products.
• Bulk payment was adopted faster than any other product in 2013, at an annualized growth rate of 617%. it represents 1.8% of
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the global product mix by number of transactions and 6.7% by value. in june 2013, survey respondents processed 6.0 million bulk
payments compared to just 1.4 million in September 2012. it is interesting to note that this growth has not been driven by a single
provider or region. multiple providers have successfully rolled out bulk payments and six survey participants had processed over
250,000 bulk payments in june 2013, two of which were banks. this indicates strong demand across payers in developing markets
for faster and more efcient mechanisms for delivering bulk payments, such as salary payments or government-to-person transfers
(G2P). however, rolling out bulk payments is not without challenges. unless a solid distribution network is in place to handle large
amounts of liquidity, it can be extremely difcult to handle bulk payments efciently. (See text box 8 for more information).
• Merchant payment is growing at a more moderate pace in terms of number of transactions (at an annualized growth rate of 53%).
in june 2013, it represented 1.6% of all mobile money transactions and 4.0% of the value. While mobile money providers seem to
recognise the opportunity of allowing merchant payments via mobile money, adoption has not yet met their expectations. today,
merchant payment numbers are signifcant for just a handful of services and it is struggling to gain traction in most cases.

Marginal products – International remittance remains a marginal service in 2013, ofered by only four out of ten mobile money providers
in our survey. however, this is twice as many as in june 2012, and with an additional 45% of respondents planning to launch it next year,
it could become widely available in 2014. Globally, mobile money providers within our sample reported less than 50,000 international
remittances sent by mobile money in june 2013. this indicates that, while a large number of providers are interested in launching inter-
national remittance, major barriers continue to slow down the uptake of this product (read text box 9 to fnd out more).

25. domestic P2P transfers include on-net P2P transfers between two customer accounts from the same mobile money scheme, of-net transfers (both from mobile money accounts to unregistered users and between accounts of
two diferent but interconnected mobile money schemes) as well as transfers between mobile money accounts and bank accounts.
26. Bulk payments include both salary payments and G2P payments.
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