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The “Financial/ competitiveness in the payment arena services that are consistent with the bank
Non-Financial Digital and helps retain existing customers vision and image, trusted by the customer.
Ecosystem” Bank 2. Enriched propositions through But how can the bank create attractive
mobile commerce focused on financial deals and improve customer engagement?
The “Financial/Non-Financial Digital and non-financial offerings, mobile Analytics and marketing capabilities linked
Ecosystem” Bank represents the bank marketing, m-loyalty and m-analytics with mobile services are required. This
“where the customer is”, providing both means the bank must be able to leverage
financial and non-financial offerings. 3. Alliances and partnerships with customer information gathered through the
This model uses the power of mobile non-banking operators and mobile device, such as mobile transactions
technology to offer services extending creation of related content (m-payments) and geo-localization.
beyond traditional banking products The bank has the opportunity to become Combined with innovative marketing
through a network of partners. The bank a “one-stop shop” and satisfy all relevant initiatives based on mobile advertising,
can decide to create or be part of a digital customer needs starting from a unique daily deals, hot deals and loyalty
ecosystem, depending on the payments point of contact built on partnership and programs, the overall concept facilitates
solution and the role it intends to play. customer trust. As a first step, the bank interaction with customers in real time.
The key components of the “Financial/Non- must determine the most attractive non- Mobile payment is a key capability here,
Financial Digital Ecosystem” Bank are: financial partners and related offerings given the number of new entrants (e.g.
around which to design a complete
1. Mobile payments based on Near customer experience. Operational alignment telecommunications companies, retailers) in
Field Communication (NFC) or and management are crucial parts of the payment space. M-payments can enable
mobile wallet, that enhances bank delivering effective and secure integrated transactions and ensure the connection to
The bank ecosystem proposition
Many needs, one brand, one app One-stop shop Extreme customization
Offering portfolio Offering model
− M-payments − Daily deals
− M-ticketing − Geo-based offerings
and search nearby
− Non-banking products and
Room for convergence − Customized and integrated − Product and pricing comparison
− Cross-industry loyalty programs
services (from partnerships
with retailers, etc): lifestyle,
with reward system
retail and entertainment,
travel and transport
− Social media integrated
− Digital marketing*
financial offerings with
non-banking products
(e.g. travel insurance,
campaign execution*
consumer loans) − Analytics and
− Traditional banking services
(e.g. money transfer)
Both individual’s and merchant’s needs can be satisfied through a multichannel platform enabling trading and
transactions “on the go”
* Main impact on both individual and merchant needs
Source: Accenture
Accenture Distribution and Marketing Services
The “Financial/ competitiveness in the payment arena services that are consistent with the bank
Non-Financial Digital and helps retain existing customers vision and image, trusted by the customer.
Ecosystem” Bank 2. Enriched propositions through But how can the bank create attractive
mobile commerce focused on financial deals and improve customer engagement?
The “Financial/Non-Financial Digital and non-financial offerings, mobile Analytics and marketing capabilities linked
Ecosystem” Bank represents the bank marketing, m-loyalty and m-analytics with mobile services are required. This
“where the customer is”, providing both means the bank must be able to leverage
financial and non-financial offerings. 3. Alliances and partnerships with customer information gathered through the
This model uses the power of mobile non-banking operators and mobile device, such as mobile transactions
technology to offer services extending creation of related content (m-payments) and geo-localization.
beyond traditional banking products The bank has the opportunity to become Combined with innovative marketing
through a network of partners. The bank a “one-stop shop” and satisfy all relevant initiatives based on mobile advertising,
can decide to create or be part of a digital customer needs starting from a unique daily deals, hot deals and loyalty
ecosystem, depending on the payments point of contact built on partnership and programs, the overall concept facilitates
solution and the role it intends to play. customer trust. As a first step, the bank interaction with customers in real time.
The key components of the “Financial/Non- must determine the most attractive non- Mobile payment is a key capability here,
Financial Digital Ecosystem” Bank are: financial partners and related offerings given the number of new entrants (e.g.
around which to design a complete
1. Mobile payments based on Near customer experience. Operational alignment telecommunications companies, retailers) in
Field Communication (NFC) or and management are crucial parts of the payment space. M-payments can enable
mobile wallet, that enhances bank delivering effective and secure integrated transactions and ensure the connection to
The bank ecosystem proposition
Many needs, one brand, one app One-stop shop Extreme customization
Offering portfolio Offering model
− M-payments − Daily deals
− M-ticketing − Geo-based offerings
and search nearby
− Non-banking products and
Room for convergence − Customized and integrated − Product and pricing comparison
− Cross-industry loyalty programs
services (from partnerships
with retailers, etc): lifestyle,
with reward system
retail and entertainment,
travel and transport
− Social media integrated
− Digital marketing*
financial offerings with
non-banking products
(e.g. travel insurance,
campaign execution*
consumer loans) − Analytics and
− Traditional banking services
(e.g. money transfer)
Both individual’s and merchant’s needs can be satisfied through a multichannel platform enabling trading and
transactions “on the go”
* Main impact on both individual and merchant needs
Source: Accenture
Accenture Distribution and Marketing Services
