Page 14 - index
P. 14
14
Capabilities mix
The “Financial/
The “Do the The “Intelligent The “Socially Non-Financial Digital
Focus areas
basics right” Bank Multichannel” Bank Engaging” Bank Ecosystem” Bank
Branch network optimization
Web and mobile channel
marketing and effectiveness
Basic multichannel orchestration
Empowered branch front-line
and sales tools
Deep customer understanding
Smart interaction with customers
Needs-based offerings
Performance management
Effective multichannel integration
Pervasive analytics (next
product, pricing, etc.)
Real-time event management
Personal digital advisory
Product offering optimization
and scientific pricing
Social media listening and monitoring
Social digital marketing (clustering,
client engagement)
Social CRM (data enrichment
and optimized offering)
M-payments
Mobile commerce ecosystem
Mobile marketing, M-loyalty and analytics
Partnership and alliance management
Low Medium High
Accenture Distribution and Marketing Services
Capabilities mix
The “Financial/
The “Do the The “Intelligent The “Socially Non-Financial Digital
Focus areas
basics right” Bank Multichannel” Bank Engaging” Bank Ecosystem” Bank
Branch network optimization
Web and mobile channel
marketing and effectiveness
Basic multichannel orchestration
Empowered branch front-line
and sales tools
Deep customer understanding
Smart interaction with customers
Needs-based offerings
Performance management
Effective multichannel integration
Pervasive analytics (next
product, pricing, etc.)
Real-time event management
Personal digital advisory
Product offering optimization
and scientific pricing
Social media listening and monitoring
Social digital marketing (clustering,
client engagement)
Social CRM (data enrichment
and optimized offering)
M-payments
Mobile commerce ecosystem
Mobile marketing, M-loyalty and analytics
Partnership and alliance management
Low Medium High
Accenture Distribution and Marketing Services
