Page 38 - Mobile World Daily - Day 2
P. 38
ADVERTORIAL
Mobile
World Centre
Community Engagement
Mobile World Centre is a public and
private initiative of the Mobile World
Capital Barcelona Foundation and
Telefonica. Mobile World Centre
(MWCentre) is an open platform and
exhibition showroom designed to
enable community engagement. A
place where citizens are able to
understand and experience how
mobile is enhancing our lives.
The Mobile World Centre, located in the heart
of Barcelona on Plaza Catalunya -C/Fontanella
2, at the corner of Portal de l'Angel- is open to
the public Monday through Saturday from
09:00h to 21:30h, admission is free.
DIFFERENT AREAS FOR DIFFERENT
MOBILE EXPERIENCES
MWCentre’s exhibition showroom introduces
visitors to the latest trends, developments
and achievements in the mobile industry.
Artists, citizens and industry collaboratively
interact and participate in the creative
process, enabling visitors to experience
artistica and technological innovations.
“Music+ Arts” exhibit (October 2014 - School Visits at the Mobile World Centre, aimed at students understanding of how mobile
February 2015) - an international showcase enhances our lives, provides children and schools with a first-hand approach on the use of
of new trends in music, art and digital mobile technology. Visits are organized on an ongoing basis throughout the year and
culture- exhibited some of the most encourage the discovery and use of mobile technology through an innovative “Learn by
innovative collisions between art and music. Play” treasure hunt experience.
The central exhibition New Realities explored the current art and cultural landscape
through the work of more than 30 artists, designers and musicians from around the globe. Mobile World Centre: a partnership with Telefónica
The exhibition ran in parallel with a programme of events: Art and music Seminars, audio-
visual concerts, and workshops for children, led by professionals, with the aim of unlocking Espacio Movistar, located on the ground floor, is a Telefónica retail area showcasing
peoples creativity and imagination by guiding them through an inspiring journey of 21st services and state-of-the-art technological innovations
century culture - the digital culture.
Interactive tables and demo areas allow interaction with devices. Espacio Movistar offers
During Mobile World Congress 2015, “Connected Beings: How tech makes us better”’ (March a lounge area for technical customer service and mobile repairs.
– June 2015) offers visitors a reflective experience and journey on the exponential value of
information sharing, the use of an environment where objects think and communicate, the magic
of new materials connected to our senses, the improvement of our life experience in the public
space; the coexistence of nature and technology, and the challenges posed by this new revolution.
The second floor auditorium is a dedicated multipurpose area for hosting conferences
and events. The auditorium regularly welcomes celebrities and leaders from outstanding
companies in the Mobile industry.
PAGE 38 Tuesday 3rd March MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com
