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FEATURE | MWC SHANGHAI
MWC Shanghai:
Rebranded and
expanded
The GSMA’s 2015 flagship Asia event, which will be held in Shanghai for the The most recent additions to MWC The conference sessions will address a
fourth consecutive year, has been rebranded under the Mobile World Shanghai are Ericsson and PayPal. Other range of topics including digital commerce,
Congress banner. In this feature Mobile World Daily previews Mobile World newly confirmed exhibitors include enterprise mobility, innovation and startups,
Congress Shanghai (MWC Shanghai), taking place 15-17 July at the Shanghai Airwatch, Askey, Far EasTone LTE and 5G, M2M and the Internet of Things,
New International Expo Centre (SNIEC). Telecommunications, HXO, KAIT Korea mobile identity and personalisation, network
Pavilion, MonitorLinq, Nokia Networks, virtualisation and new business models for
Under the theme of ‘Mobile Unlimited’, market, with shipments almost doubling last Phicomm, Raisecom, Shenzhen Pavilion, the mobile internet.
MWC Shanghai will focus on how year to more than 80 million units, according Software Park Thailand and Spectrummax.
mobile technology – from connected to Canalys. India is the third largest Reflecting the diversity of the audience, the
cars and wearable tech to mobile payments smartphone market in the world. These companies are joining many GSMA will offer simultaneous interpretation
and smarter cities – is revolutionising and previously announced exhibitors such as of all keynote speeches, panel discussions
enhancing every aspect of individuals’ lives. While Asia is a leader in many mobile Alcatel-Lucent, China Mobile, Gemalto, and audience participation in Mandarin,
categories, the diverse region also has some Huawei, LeTV, Mozilla, SK Telecom, Suzhou English, Japanese and Korean.
With Asia being the largest mobile market of the highest and lowest ARPU markets in Snail, Visa and ZTE, as well as regional
in the world, GSMA Ltd CEO John Hoffman the world, creating unique challenges and pavilions from Berlin, Hong Kong, Israel, NEW EDUCATIONAL PROGRAMMES
said: “Mobile World Congress Shanghai offers opportunities for mobile operators. KITA Korea and Taiwan.
participating companies the ability to reach a Aside from the conference agenda and
global audience, while also enabling Reflecting that diversity, this year’s event is In addition to the exhibition, covering three exhibition, new educational programmes to
international brands to capitalise on expected to bring in more than 30,000 halls at the Shanghai expo centre, an be introduced this year include the Enterprise
opportunities in the fast-growing and attendees from almost 100 countries – up 35 expanded conference programme offers a IoT Summit, the Smart Home Summit, the
dynamic Asian market.” per cent from last year. mix of visionary keynotes and breakout Entertainment Unlimited Summit and the
sessions, providing insights on current and GSMA Smart Retail Summit.
HUGE MARKET GROWTH SHAPING THE FUTURE OF MOBILE future trends impacting the ever-changing
mobile industry. A new programme, the Enterprise IoT
Indeed, Asia Pacific accounted for almost half Building on the success of its predecessor Summit, will bring together CIOs from a
of global LTE connections at the end of 2014, event Mobile Asia Expo, the MWC Shanghai “Mobile World Congress Shanghai is set range of industry sectors, as well as leaders
largely due to substantial LTE customer bases exhibition will spotlight the leading to be our most exciting and largest event in of technology enablers, to discuss the
in South Korea, Japan and – increasingly – technologies, products and services that are Asia, offering a range of experiences for development of the Internet of Things (IoT)
China. One in six of the world’s LTE operators shaping the future of the mobile industry, from attendees, whether they are mobile and how enterprises can benefit from this
(66 of 352 worldwide) is based in Asia. network infrastructure to mobile handsets and industry executives, professionals in other rapidly developing technological shift. F5
devices to software and applications. industry sectors, government officials or Networks is the sponsor of the two-day
China Mobile added 90 million LTE tech-savvy consumers,” said GSMA Ltd.’s event.
connections in just a year since it was granted Hoffman.
a TD-LTE licence. The country’s three mobile The newly introduced Smart Home
giants together had 100 million LTE Summit will examine the potential of the
connections at the end of last year. burgeoning smart home market, with a
particular emphasis on how cloud services,
In terms of 4G adoption, South Korea is smart life applications and smart home
ahead of the rest of the world with two-thirds devices will be accessed and managed by
of all the country’s mobile connections on 4G households, as well as the communication
at the end of last year. The US was second (45 specifications and standards that will make
per cent), Japan third (42 per cent) and the smart home a reality. The Summit,
Australia fourth (38 per cent), according to organised by DigiTimes, will be held on
GSMA Intelligence. South Korea’s LG Uplus Friday, 17 July.
(with 80 per cent LTE adoption in Q4), KT (63
per cent) and SK Telecom (61 per cent) The GSMA is also launching the
topped the list of the operators with the Entertainment Unlimited Summit, a programme
highest LTE adoption. highlighting the convergence of entertainment,
the internet and the mobile industry. Attendees
Smartphone growth in China may have will hear from industry leaders who are driving
slowed, increasing 20 per cent last year, but the development of entertainment content and
India is now the fastest growing smartphone partnerships with operators, broadcasters,
internet companies and third-party video and
music service providers.
PAGE 58 Monday 2nd March MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com
