Page 30 - Mobile World Daily - Day One

ADVERTORIAL

Changing
the Economy

Entrepreneurship and Innovation

Mobile World Capital Barcelona promotes entrepreneurship as both a catalyst
of mobile innovation and a key factor in the evolution of the economy and
business. MWCapital is a good place to start and grow a mobile business.

GROWING START UPS
4YFN (4Years From Now), an event created by Mobile World Capital Barcelona and GSMA
Mobile World Congress is a cornerstone of the MWCapital Entrepreneurship and Innovation
Program. This year’s second edition continues to bring together local and international
entrepreneurs, investors and mobile innovation enthusiasts aimed at building strong and
lasting relationships.

The event provides real hands-on experience, a wide programme of conferences,
workshops, pitches and expert meetings designed specifically for the mobile
entrepreneurial environment. A place where the best mobile industry leaders, successful
entrepreneurs and digital experts along with renowned accelerators, incubators and
investors help entrepreneurs get to the next level.

In the current edition of 4YFN Mobile World Capital Barcelona expects to double the
number of entrepreneurs, startups and investors attending the event. This year’s
programme supports three central themes - IoT, Disrupted by Mobile and Digital Media -
each one with its own startup competition.

This year more than 150 international speakers will share their knowledge and
experience with us. Some of the most relevant personalities participating are Andrew
Creighton, president of VICE Media; John Ploumitsakos, Senior Director of Product Strategy
& Sales at Twitter; Mike Curtis, vice-president of Engineering at Airbnb; Renaud Visage,
cofounder and CTO of Eventbrite, Rich Riley, CEO of Shazam, and Philippe Botteri - partner
at Accel Partners.

The Audi Theatre, 4YFN's main conference venue, also welcomes back Fon CEO Martin
Varsavsky, along with the renowned Israeli entrepreneur Yossi Vardi, who joined in this year
as the event's honorary president.

4YFN 2015 links startups with potential investors and offers consolidated companies the
possibility to identify opportunities and spend four days in an atmosphere of pure
innovation. More than 175 companies are participating at the Innovation Market, the
exhibition area for startups, companies and accelerators. Also, the Founders & Investors
section is featuring 100 selected startups meeting with more than 150 investors, the likes
of: Accel Partners, Acton Capital, BDMI Fund, Capnamic, Inveready, Kennet Partners,
Northzone, Octopus Investments, Open Ocean Capital, Presidio Ventures, Relay Ventures
and Tecnalia Ventures.

4YFN is a shift in the entrepreneurial ecosystem of the world.

For more information on how Mobile World Capital Barcelona is changing the economy
please visit us at FIRA Monjuic, Hall 8 or http://4yfn.com/

PAGE 30 Monday 2nd March MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com