Page 12 - State-of-the-Industry-2013

State OF the induStry 2013

a series of blog posts will be published over the course of the year that will discuss some of the report’s fndings in more detail. mmu has
also provided confdential benchmark reports to each survey participant, comparing their performance to their global and regional peers.

this report is divided into two parts. in Part 1, we discuss the state of the mobile money sector and industry trends. in the frst section, we
provide an overview of the mobile money landscape in 2013, looking at the number of mobile money services globally. We then consider
customer adoption of mobile money services and usage in section 2. Section 3 reviews how providers are making mobile money services
accessible through large distribution networks. Only once a solid distribution network and a large, active customer base are in place
can mobile money providers shift their focus to other actions that will drive success. Sections 4, 5, and 6 discuss the state of the mobile
money industry in terms of:
• Product ofering – the breadth and sophistication of mobile money product oferings;

• ecosystem development – the ecosystem of companies and third parties connecting to a particular mobile money service;
• and revenues – direct and indirect revenues generated by mobile money.
in Part 2, we provide insights on the state of other mobile fnancial services: mobile insurance (section 1), mobile credit (section 2)
and mobile savings (section 3).

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