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BROUGHT TO YOU BY:                                                              OFFICIAL NEWSPAPER OF MOBILE WORLD CONGRESS 2015

 IN THIS ISSUE                                                                  DAY TWO • TUESDAY 3RD MARCH

ANALYSIS: MVNOS

ACCORDING TO GSMA INTELLIGENCE THERE WERE ALMOST ONE
THOUSAND MVNOS IN OPERATION WORLDWIDE IN 2014. PAGE 35

ANALYSIS: MOBILE INTERNET

GSMA INTELLIGENCE FORECASTS HALF OF THE WORLD'S
POPULATION WILL BE SUBSCRIBED TO MOBILE INTERNET
SERVICES BY 2020. PAGE 36

SHOW IN PICTURES

ALL THE ACTION FROM THE SHOWFLOOR AND CONFERENCE
SESSIONS. PAGE 56

                                                                                Operator CEOs
                                                                                call for “same
                                                                                service, same
                                                                                rules” principle

                                                                                interoperability even extended to        as easy to switch digital ecosystems  Google opens
                                                                                “closed networks”, such as Google                                              up on mobile
                                                                                and Facebook. He ruefully added          as it is networks.                    strategy
                                                                                that internet giants were asset light
                                                                                and could offer services for free.       Putting himself in the shoes of       By Anne Morris
                                                                                “How can you compete with a
                                                                                voice, SMS or video service which        customers, Vittorio Colao, CEO of     Sundar Pichai, SVP of
                                                                                costs nothing?” asked Hoettges.                                                       products at Google, said
By Joanne Taaffe and Ken Wieland         against consumer interests.                                                     Vodafone Group, was prepared to              the company should
                                           Timotheus Hoettges, Deutsche           Cesar Alierta, CEO of Telefonica                                             announce plans to offer its own
Regulators should stop                                                          Group, said operators were               admit that the likes of Facebook,     mobile services in the coming
        treating network operators       Telekom Group CEO, said                “competitively disadvantaged with                                              months, although he stressed
        and internet players             Facebook was a communication           over-the-top players”, owing to          Google and Amazon were                that Google does not intend to be
differently, argued leading mobile       service, yet not regulated as one.     heavy infrastructure investment. He                                            a network operator at scale.
industry figures at yesterday’s          He then argued there was a “clash      reckoned regulators should apply         “brilliant services”. In the same     Cont. on P3 f
opening keynote of Mobile World          of business models” between            the principle of “same service,
Congress (MWC).                          network operators and internet         same rules” to players of every hue,     breath,  however,             Colao
                                         firms, and that network players        and that consumers should have a
  Chief executives from Deutsche         were left holding the short straw.     “portable digital life” where it’s just  highlighted how consumers’ digital
Telekom, Telefonica, Telenor and
Vodafone claimed un-level playing          “We are an asset-heavy industry,                                              lives were dominated by just a few
fields threaten network investment       where everything is interoperable
and economic growth, and go              and open,” said the Deutsche                                                    internet players. Echoing
                                         Telekom chief, pointing out that
                                                                                                                         comments made by Alierta, the

                                                                                                                         Vodafone chief said customers

                                                                                                                         were beginning to question the

                                                                                                                         lack of portability between

                                                                                                                         different digital platforms.

                                                                                                                         Cont. on P3 f

By Ken Wieland                           argument goes – they’ll be more        Zuckerberg
                                         inclined to pay for mobile data.       makes case
Mark Zuckerberg told                                                            for free
           delegates at Mobile World       The internet.org app, rolled out in  mobile data
           Congress (MWC) that           six countries since its mid-2014
offering free basic internet services    launch in Zambia, offers a suite of    Tanzania, he said there was a 10 per
can help mobile operators grow their     basic services – including Facebook    cent increase in smartphone sales
businesses faster in emerging markets.   – without charge. Zuckerberg said      after internet.org was launched,
                                         there was no cannibalisation of        although he stressed it was still
  Under questioning from Wired           revenue among operator partners,       early days.
Magazine’s Jessi Hempel, the             with customers not deserting paid
founder and chief executive of           data for free services.                   Christian De Faria, chief executive
Facebook said internet.org “works”.                                             of Airtel Africa, another internet.org
                                           Mario Zanotti, senior vice           partner, would not be drawn on
   A Facebook-led initiative,            president of operations at Millicom,   detail regarding the internet.org
internet.org has the aim of connecting   an internet.org partner, said first    business, only to say there was no
everyone on the planet. As part of       signs were encouraging. Joining        adverse business impact.
making that happen, the Facebook         Zuckerberg on stage, Zanotti said
CEO wants to raise awareness of the      there was a 30 per cent increase in       Jon Fredrik Baksaas, chief
internet. One way, he contends, is for   data users when free data packages     executive of Telenor Group – which
mobile operators to offer some           were launched in Paraguay, which       is not an internet.org partner – was
services for free. And once users get a  then led to more paid data users. In   the most sceptical among the panel.
free taste of the internet – so this                                            He maintained that any initial
                                                                                encouraging statistics would need
                                                                                to be sustainable. “Only then,” he
                                                                                said, “would there be a business
                                                                                proposition.”

MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com                                                                                         Tuesday 3rd March PAGE 1
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