Page 99 - PostEurop Business Forum

Jean-Michel LEFÈVRE - Director General, ProBaYES

Banking

Customer churn La Banque Postale

Machine Learning
Loan Rates inStore
Data
• Based on a history of real Web Nav competitors
estate contracts
Bank
• Estimates the likelihood of a CRM data Account
contract being repurchased Movement
before its term by the
competition Client Loan Rates an Ratesan Ratesan Rates
Lo
Lo
Lo
Loan
LBP
• Suggests the best gesture Contract
to keep a customer satisfied
with our offer

Datasets

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Banking & Insurance

Credit and Insurance Risk

• Customize the customer profile for
• Reliably estimate the risk
• Suggest the best contract
• How
• No longer based on fixed and instant criteria
• But from the historical and from a broad context
• Locks
• Access to data
• Acceptability
• Validation and consolidation

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