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Ziv BAIDA - Government, Trade& Emerging Tech. at Altares - Dun & Bradstreet












                           Lesson Learned #2:

                           Big Data: “Big” is a Relative Term


             • "At its core, big data is about being able to move quickly from data to knowledge to
                action* “

             • For many, “big data” is dealing with “more data” or “more complex data” than they are
                comfortable with.


















                                * Executive Office of the President, U.S.                                    38
                         Lesson Learned #3:  You Don’t Need Big

                         Data —You Need the Right Data
































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