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8) PWC’s 6 Annual Digital IQ Survey: The Five Behaviors
that Accelerate Value from Digital Investments
PwC
Why this research is important: Many companies claim to be a digital enterprise, but this research
suggested only a minority are truly there. The culmination of a company’s understanding, valuing and
weaving of technology determines what PwC calls a Digital IQ. PwC’s survey analyzed the perspective of
both IT and business executives regarding the value digital technology adds to their businesses. The
report identified five key behaviors to achieve a high Digital IQ.
Method: A survey in the fall of 2013 garnered 1,494 respondents from 36 countries throughout 11
industries. Two-thirds of participants worked in organizations with revenues of $1 billion or greater and
37 percent have revenues greater than $5 billion.
Key findings:
Only 20 percent of respondents in this year’s survey rated their companies as having an
‘excellent’ digital IQ.
It is important for CEOs to actively seek and use digital initiatives to achieve business
strategy.
Seventy percent of top performing Digital IQ companies say they have a strong CIP-CMO
relationship.
Companies that adopt the 5 Digital IQ behaviors are 2.2 times more likely to be top
performers in revenue growth, profitability, and innovation.
Link: http://www.pwc.com/us/en/advisory/digital-iq-survey/assets/6th-annual-digital-iq.pdf
© 2014 Institute for Public Relations 9
8) PWC’s 6 Annual Digital IQ Survey: The Five Behaviors
that Accelerate Value from Digital Investments
PwC
Why this research is important: Many companies claim to be a digital enterprise, but this research
suggested only a minority are truly there. The culmination of a company’s understanding, valuing and
weaving of technology determines what PwC calls a Digital IQ. PwC’s survey analyzed the perspective of
both IT and business executives regarding the value digital technology adds to their businesses. The
report identified five key behaviors to achieve a high Digital IQ.
Method: A survey in the fall of 2013 garnered 1,494 respondents from 36 countries throughout 11
industries. Two-thirds of participants worked in organizations with revenues of $1 billion or greater and
37 percent have revenues greater than $5 billion.
Key findings:
Only 20 percent of respondents in this year’s survey rated their companies as having an
‘excellent’ digital IQ.
It is important for CEOs to actively seek and use digital initiatives to achieve business
strategy.
Seventy percent of top performing Digital IQ companies say they have a strong CIP-CMO
relationship.
Companies that adopt the 5 Digital IQ behaviors are 2.2 times more likely to be top
performers in revenue growth, profitability, and innovation.
Link: http://www.pwc.com/us/en/advisory/digital-iq-survey/assets/6th-annual-digital-iq.pdf
© 2014 Institute for Public Relations 9
