Page 4 - Top-Social-Media-Research-Studies-for-PR
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3) From Social to Sale: 8 Questions to Ask your Customers
Vision Critical
Alexandra Samuel, David Sevitt, Lena Lam, Cheryl Loh
Why this research is important: With the expanding use of social media in business, it is critical for the
industry to measure the precise impact social has on consumer purchasing. We know it makes a
difference, but how much?
Method: The data in this report was taken from 5,657 online surveys conducted from February 2012 to
June 2013 (17 months).
Key findings:
Four in 10 social media users have purchased an item online or in-store after sharing or
favoriting it on Twitter, Facebook or Pinterest.
Half of social media-related purchasing took place within one week of sharing or
favoriting the ultimately purchased item.
Pinterest was the network most likely to drive spontaneous purchasing. Twitter and
Facebook purchasers were more likely to make social media-related purchases of
products they were already researching or considering.
Link: http://www.visioncritical.com/sites/default/files/pdf/whitepaper-social-to-sale.pdf
© 2014 Institute for Public Relations 4
Vision Critical
Alexandra Samuel, David Sevitt, Lena Lam, Cheryl Loh
Why this research is important: With the expanding use of social media in business, it is critical for the
industry to measure the precise impact social has on consumer purchasing. We know it makes a
difference, but how much?
Method: The data in this report was taken from 5,657 online surveys conducted from February 2012 to
June 2013 (17 months).
Key findings:
Four in 10 social media users have purchased an item online or in-store after sharing or
favoriting it on Twitter, Facebook or Pinterest.
Half of social media-related purchasing took place within one week of sharing or
favoriting the ultimately purchased item.
Pinterest was the network most likely to drive spontaneous purchasing. Twitter and
Facebook purchasers were more likely to make social media-related purchases of
products they were already researching or considering.
Link: http://www.visioncritical.com/sites/default/files/pdf/whitepaper-social-to-sale.pdf
© 2014 Institute for Public Relations 4
