Page 3 - Top-Social-Media-Research-Studies-for-PR
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2) The State of Social Business 2013:
The Maturing of Social Media into Social Business
Altimeter
Brian Solis and Charlene Li with Jessica Groopman,
Jaimy Szymanski and Christine Tran
Why this research is important: Survey results show social media is expanding in organizations and
strategies are maturing. The research reveals how social media is evolving within enterprise
organizations, including year-to-year comparisons to illustrate growing and declining trends.
Method: Altimeter Group conducted an online survey of social media strategists and executives from
companies with more than 500 employees in the year of 2013 and 1,000 employees in the past years of
2010 to 2012.
Key findings:
Most organizations were “intermediate” in social business maturity, with only 17
percent that are strategic in executing social strategies.
Most social media teams continue to report to Marketing (40%) or Corporate
Communications/PR (26%), but more departments within organizations had dedicated
staff to work on social initiatives.
Measurement of the organization’s social media efforts was maturing, as over 50
percent of companies reported having the ability to track the influence of social efforts.
Link: http://www.slideshare.net/Altimeter/report-the-state-of-social-business-2013-the-maturing-of-
social-media-into-social-business
© 2014 Institute for Public Relations 3
The Maturing of Social Media into Social Business
Altimeter
Brian Solis and Charlene Li with Jessica Groopman,
Jaimy Szymanski and Christine Tran
Why this research is important: Survey results show social media is expanding in organizations and
strategies are maturing. The research reveals how social media is evolving within enterprise
organizations, including year-to-year comparisons to illustrate growing and declining trends.
Method: Altimeter Group conducted an online survey of social media strategists and executives from
companies with more than 500 employees in the year of 2013 and 1,000 employees in the past years of
2010 to 2012.
Key findings:
Most organizations were “intermediate” in social business maturity, with only 17
percent that are strategic in executing social strategies.
Most social media teams continue to report to Marketing (40%) or Corporate
Communications/PR (26%), but more departments within organizations had dedicated
staff to work on social initiatives.
Measurement of the organization’s social media efforts was maturing, as over 50
percent of companies reported having the ability to track the influence of social efforts.
Link: http://www.slideshare.net/Altimeter/report-the-state-of-social-business-2013-the-maturing-of-
social-media-into-social-business
© 2014 Institute for Public Relations 3
