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9) Bullish on Digital: McKinsey Global Survey Results
McKinsey & Company
Brad Brown, Johnson Sikes, and Paul Willmott
Why this research is important: C-level executives are stepping up their own involvement in shaping
and driving digital strategies. This survey looked at company adoption and focused on five digital-
enterprise trends: big data and advanced analytics; digital engagement of customers; digital
engagement of employees; and external partners, automation, and digital innovation.
Method: An online survey was conducted April 2-12, 2013 with responses from 850 C-level executives
representing the full range of industries, regions, and company sizes.
Key findings:
Fifty-six percent of executives surveyed say that digital engagement with customers is at
least a top-ten company priority.
Leadership is the most important factor for a digital programs success or failure.
CEOS are more likely to sponsor digital initiatives compared to 2012.
Of the ways companies can use digital, customer engagement promises the most
potential value.
Link: http://www.slideshare.net/GaldeMerkline/mckinsey-bullish-on-digital
© 2014 Institute for Public Relations 10
McKinsey & Company
Brad Brown, Johnson Sikes, and Paul Willmott
Why this research is important: C-level executives are stepping up their own involvement in shaping
and driving digital strategies. This survey looked at company adoption and focused on five digital-
enterprise trends: big data and advanced analytics; digital engagement of customers; digital
engagement of employees; and external partners, automation, and digital innovation.
Method: An online survey was conducted April 2-12, 2013 with responses from 850 C-level executives
representing the full range of industries, regions, and company sizes.
Key findings:
Fifty-six percent of executives surveyed say that digital engagement with customers is at
least a top-ten company priority.
Leadership is the most important factor for a digital programs success or failure.
CEOS are more likely to sponsor digital initiatives compared to 2012.
Of the ways companies can use digital, customer engagement promises the most
potential value.
Link: http://www.slideshare.net/GaldeMerkline/mckinsey-bullish-on-digital
© 2014 Institute for Public Relations 10
