Page 1 - Mobile World Daily - Day 4
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BROUGHT TO YOU BY: OFFICIAL NEWSPAPER OF MOBILE WORLD CONGRESS 2015
IN THIS ISSUE
WI-FI ALLIANCE OUTLINES RISKS WITH LTE-U
INDUSTRY BODY STRESSES NEED TO COOPERATE WITH MOBILE
CAMP PAGE 4
ORANGE PUTS MEA PIECES INTO PLACE
OPERATOR SAYS MOVE WILL MAKE IT EASIER TO ENTER INTO
MERGERS IN THE REGION PAGE 6
XIAOMI: SUCCESS IS DOWN TO BRAND
CHINESE FIRM SAYS ITS FRESH APPROACH IS PAYING OFF PAGE 6
DAY FOUR • THURSDAY 5TH MARCH
5G a “special
generation” –
but in good time
By Paul Rasmussen and Joseph Waring unveil a new performance leap, the services. We must look at “And we’re going to fit all that on Galaxy S6 Edge
LTE engineers respond by performance and coverage, and not one network. The risk with 5G is scoops Best In
The mobile industry should matching it.” just consider microcells.” we’re stretching it too wide to be Show Award
consider 5G as a “special able to build it. But we don’t know
generation”, introducing Underlining the need for a new Ericsson group CTO Ulf that yet,” he cautioned. Samsung’s Galaxy S6 Edge -
“challenges in all layers of the generation, Mischa Dohler, Ewaldsson said it’s important to have unveiled Sunday on the eve
technology”, Mike Short, VP of professor of wireless a full understanding of the network Chaesub Lee, director of ITU’s of MWC15 - has been
public affairs Telefónica Europe communications at King’s College needs of industries that are being Standardisation Bureau, however, honoured with the Best New
(pictured right), said. London, insisted: “We really do transformed. noted there is a long way to go since Handset, Device or Tablet Award
need 5G in order to have a the industry’s current treatment of at MWC15. The device saw off
Speaking in one of yesterday’s paradigm shift. The order of This means that there are a wide traffic isn’t smart enough to serve all strong competition from HTC’s
sessions covering the next- magnitude jump in traffic is what is range of potential requirements, the business models. “We now only One M9, LG’s Watch Urbane (LTE)
generation mobile technology, he really driving this move.” from low-power sensors to fast- have one classification of traffic – and Flex smartphone, as well as
said: “It’s beyond what we’re doing moving vehicles that require broadband or not.” Samsung’s own Galaxy S6. The
today with mobile. 5G will have a He said the industry is nearing extremely low latency. award was decided by a team of
huge influence on our connectivity the limit and needs to have nine leading industry analysts.
to the internet and wireless breakthroughs, which will hopefully
broadcast capabilities.” come from the 5G developments.
But Matt Grob, VP & CTO for This stand was supported by
Qualcomm (pictured far right), Allan Kock, director of RAN
questioned any need to rush. “We development at TeliaSonera. “5G is
have engineering teams working on a fundamental change in
LTE and 5G. Each time the 5G team technology and will have a
significant impact on how we offer
Huawei’s Honor aims high
with latest smartphones
By Steve Costello “the best selfie phone in the industry alongside its Chinese heritage. This year’s Mobile World Congress has been the biggest in the
as of today” at its press event. While Honor has focused on event’s history. Organisers GSMA expect total attendance to
Ambitious smartphone brand surpass 90,000, up from last year’s 86,000. The event will return to
Honor announced two new Also unveiled was Honor’s 4X, direct-to-consumer sales, it also this Barcelona 22-25 February 2016.
products targeting its which is the “first Honor 4G week announced an “exclusive
market of “digital natives”, smartphone with dual 64-bit network tariff partnership” with 3
including a device with camera software and hardware”. It delivers UK, for Honor 6+.
technology it hopes will set it apart a “strong and stable 4G network
from its rivals. connection” which reduces the With the brand having been
chance of fall-back to 3G. promoted heavily in Europe since
The Honor 6+ (pictured) has a late last year, it was also noted that
“unique bionic parallel 8MP rear It also has 13MP rear and 5MP the company still has greater plans.
camera, providing a maximum front cameras, with dual-SIM, and This includes a launch into the US
resolution of 13MP combined”, 5.5-inch screen. market later in 2015.
alongside its “patented 3IE
algorithmic engine”, which delivers Honor, which is being positioned
more detailed and richer images. as an independent brand by parent
Huawei, noted the advantages of
The company also said that the being part of a bigger group during
5.5-inch full-HD screen has a 78.2 its press conference.
per cent screen-to-body ratio,
compared with 71.1 per cent for Frank Yao, founder and MD of
Apple’s iPhone 6 Plus. Other Honor Western Europe, said “we
features include an 8MP front benefit from that – it allows us to
camera, with Honor hailing it as invest heavily” in building the brand.
But he also noted that the devices
have a strong European flavour,
MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com Thursday 5th March PAGE 1
