Page 8 - GSMA_Congo_Case_Study_ARTWORK

ENABLING MOBILE MONEY POLICIES IN THE DEMOCRATIC REPUBLIC OF CONGO

FIGURE 4
MOBILE MONEY DASHBOARD (DECEMBER 2013) 8

REGISTERED CUSTOMERS ACTIVE CUSTOMERS ACTIVATION RATE REGISTERED AGENTS
(90 DAYS )

2.8M 377.4k 13.3% 32.681

ACTIVE AGENTS TRANSACTIONS VOLUME TRANSACTIONS VALUE AVERAGE TRANSACTION
(US$) VALUE (US$)

8.140 1.2M $30.7M $24.3

TRANSACTIONS VOLUME AND VALUE

1.4 $35

1.2 $30

1.0 $25

MILLIONS 0.8 $20 (US$) MILLIONS

$15
0.6
0.4 $10

0.2 $5

0.0 $0
Feb-12 Apr-12 Jun-12 Aug-12 Oct-12 Dec-12 Feb-13 Apr-13 Jun-13 Aug-13 Oct-13 Dec-13
VOLUME VALUE IN USD

MARKET SHARE

REGISTERED CUSTOMERS TRANSACTIONS VOLUME
VODACOM
30.6% 35.2%
32.8%
44.4% TIGO (MILLICOM)

AIRTEL (BHARTI AIRTEL)
30.6%
31.9%

8. GSMA estimates based on data provided by the Banque Centrale du Congo.
8