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Ioan Cocan and Marius Hanganu, the founders of Tremend, sell the company to Publicis Sapient, the digital transformation department of the Publicis group

Publicis Groupe acquires Tremend, a company founded in 2005 by Ioan Cocan and Marius Hanganu (photo). Thus, Tremend, headquartered in Bucharest, will become the newest global center for Publicis Sapient.

Tremend has been active in consulting, strategy and implementation for software projects and product management for over 16 years, currently having over 650 experts in software engineering, through which it serves clients in the financial, automotive, telecommunications, healthcare, technology and education sectors. over 700 projects implemented.

Nigel Vaz, CEO of Publicis Sapient, says that “joining Tremend with Publicis Sapient is a powerful extension of our global distributed delivery model and we expect to grow the team rapidly to 2,500 experts by 2025.”

For his part, Arthur Sadoun, President and CEO of Publicis Groupe, explains that“In the context of a growing demand for digital business transformation services, Publicis Groupe is expanding its expertise in Europe to better serve its customers and help them gain a competitive advantage in the business area. Joining Tremend will expand Publicis Sapient’s agile engineering capabilities and diversify its geographic footprint. Following the innovative joint venture launched with SCB in December in Southeast Asia, this is a new step in Publicis Sapient’s international expansion. “.

Publicis Groupe is based on ten expertise focused on four main activities: Communication, Media, Data and Technology. The group is present in over 100 countries, with 80,000 employees.

Publicis Sapient is positioned as a company that provides digital business transformation services, being the digital business transformation center of Publicis Groupe, with 20,000 people and over 50 offices worldwide.