Page 4 - MMU_Cote_dIvoire_Turnaround_Story
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Mobile Money in Côte d’ivoire: A turnAround story 3
since this regulation was issued, five companies launched their mobile money service in Côte
d’ivoire: orange, Mtn and Moov (the three leading Mnos in the country, licensed through their
partner banks), and CelPaid and Qash services (two non-bank e-money issuers).
it has taken time for mobile money to gain traction, but it seemed to reach a tipping point in
mid-2012 when mobile wallet usage soared. What was behind this shift? Changes in market
conditions following a period of civil strife, combined with new tactics by the leading providers
to drive adoption. As Figure 2 illustrates, mobile money registrations have grown rapidly and
today, over 40% of the adult population of the country has a mobile money account.
Figure 1
nuMber of Mobile Money users in c ôte d’ivoire 6
5
4
millions 3
2
1
0
q4 q1 q2 q3 q4 q1 q2 q3 q4 q1 q2
2010 2011 2011 2011 2011 2012 2012 2012 2012 2013 2013
registered aCCounts aCtive aCCounts (90 days)
6. MMu intelligence
since this regulation was issued, five companies launched their mobile money service in Côte
d’ivoire: orange, Mtn and Moov (the three leading Mnos in the country, licensed through their
partner banks), and CelPaid and Qash services (two non-bank e-money issuers).
it has taken time for mobile money to gain traction, but it seemed to reach a tipping point in
mid-2012 when mobile wallet usage soared. What was behind this shift? Changes in market
conditions following a period of civil strife, combined with new tactics by the leading providers
to drive adoption. As Figure 2 illustrates, mobile money registrations have grown rapidly and
today, over 40% of the adult population of the country has a mobile money account.
Figure 1
nuMber of Mobile Money users in c ôte d’ivoire 6
5
4
millions 3
2
1
0
q4 q1 q2 q3 q4 q1 q2 q3 q4 q1 q2
2010 2011 2011 2011 2011 2012 2012 2012 2012 2013 2013
registered aCCounts aCtive aCCounts (90 days)
6. MMu intelligence
