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istoric RdM 2:comobile-new-2p 5/26/2014 4:20 PM Page 2 Passing away of Renato De-Massari 2000 The much-esteemed company co-founder Renato De-Massari died on July 4 at the age of 66. He was an exemplary leader and highly respected by business partners and employees alike. System solutions for LAN 2001 The bottom suddenly fell out of the telecommunication market, mirroring the general global economic trend. In the meantime, exports accounted for about 75% of business . R&M continued investing in innovation and quality. CLASSIC, STAR and VISION were launched as system solutions in the LAN segment. Concentration on core areas of expertise 2002 The abrupt end of the stock exchange frenzy left people everywhere noticeably sobered. The economic slump continued and investments were reduced to a minimum. R&M now focused on precisely defined main target markets and core areas of expertise. New market segments 2003 Along with classic solutions for carrier cabling and enterprise cabling, R&M now added products and systems in the industrial cabling and residential cabling segments. R&M unveiled its innovative RCC45 at the trade shows and sparked a lot of interest. Fit for the future 2004 Hans Reichle wrote a book about the history of R&M over these four decades. R&M issued a new mission statement under the motto "fit for the future." The company espoused the same basic values it had when it was established. It still focuses on continuity, sustainable development and customer orientation, trust and mutual responsibility. Expansion of the market position 2005 R&M further improved its market position particularly with growth abroad. One vital step was the company's successful entry into the Chinese market, where it opened a representative office in Shanghai. Lightning-fast start in India 2006 By this year, R&M was making 75% of its sales abroad. The market organization in India got off to a lightning-fast start. With offices in Bangalore, Delhi and Bombay, R&M now began serving the booming IT market in India.