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PayWear-2025
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Vodafone vine cu un rival pentru Orange YOXO pe segmentul abonamentelor 100% digitale gestionate dintr-o aplicaţie şi lansează serviciul EASY. Preţuri de la 2 euro pe lună. Ana Popa, Vodafone: “Noul produs se adresează cu precădere generaţiei digitale”

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October 22, 2025
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Vodafone vine cu un rival pentru Orange YOXO pe segmentul abonamentelor 100% digitale gestionate dintr-o aplicaţie şi lansează serviciul EASY. Preţuri de la 2 euro pe lună. Ana Popa, Vodafone: “Noul produs se adresează cu precădere generaţiei digitale”

Vodafone România, numărul doi pe piaţa locală de telefonie mobilă, a lansat serviciul EASY, un abonament 100% digital bazat pe tehnologia eSIM, intrând astfel în competiţie directă cu YOXO, brandul similar dezvoltat de liderul pieţei, Orange. Prin această mişcare, Vodafone vizează segmentul de clienţi tineri şi digitalizaţi, care preferă să-şi gestioneze serviciile exclusiv online, fără a fi legaţi de un contract pe termen lung… + zf.ro

Previous article YOXO, brandul digital al Orange, intră pe piaţa telefoanelor recondiţionate lansând un magazin online în parteneriat cu francezii de la Recommerce. Raluca Vidraşcu, YOXO: “Oferim acces la tehnologie la preţuri corecte, încurajând un comportament sustenabil”
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