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Consiliul Concurenţei investighează Apple, având suspiciuni că societatea a încurajat utilizatorii să limiteze accesul altor aplicaţii la profilul publicitar „Identifier for Advertisers”

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October 19, 2023
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Consiliul Concurenţei investighează Apple, având suspiciuni că societatea a încurajat utilizatorii să limiteze accesul altor aplicaţii la profilul publicitar „Identifier for Advertisers”

Consiliul Concurenţei a anunţat joi că a declanşat o investigaţie privind o posibilă încălcare a regulilor de concurenţă de către companiile Apple Inc. şi Apple Distribution International Limited pe piaţa publicităţii prin aplicaţii pe dispozitive mobile iOS. Autoritatea de concurenţă are suspiciuni că prin introducerea politicii ATT („App Tracking Transparency”), Apple a încurajat utilizatorii să limiteze accesul altor aplicaţii la profilul publicitar IDFA („Identifier for Advertisers”), ceea ce a condus la o restrângere a concurenţei pe piaţa publicităţii prin aplicaţii pe dispozitive mobile iOS… + news.ro

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